Associate Manager, LTO Product Strategy

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

• Support the overall limited time offering product strategy across Retail shops and Fresh Delivery channels, including seasonal, LTO, and opportunistic product launches from ideation, concept testing, new product development briefs, and product approval process. 
• Act as a key support partner with manager, commercialization team and cross-functional partners through the IDEAL (Ideate, Develop, Evaluate, Actualize, Launch) development process for all assigned projects. 
• Leverage insights, trend analysis, competitive intelligence, and historical performance to support LTO innovation recommendations and product development decisions. 
• Partner with consumer insights and analytics on concept testing, including writing concepts, reviewing testing materials, and leveraging key learnings. 
• Support the development of NPD briefs for LTO and seasonal programs, leading briefs for smaller-scale product opportunities by translating brand, consumer, market, and business insights into clear, actionable product direction. 
• Collaborate with brand marketing, culinary innovation, operations, commercialization, supply chain, and finance to help ensure conceptual products/programs can be translated consistently with customer wonder and operational excellence. 
• In partnership with manager, culinary innovation leads, and supply chain, ensures products are developed within specified cost parameters to achieve our business targets (traffic, profit, menu mix and sales), while also delivering on a quality experience. 
• Support sales forecasting by helping organize historical performance, competitive context, product assumptions, and key business inputs. 
• Lead menu planogram development for LTO windows, partnering with manager, operations and commercialization to ensure the final assortment is clear, accurate and operationally executable. 
• Support product “sell-in” with cross-functional partners and leadership through presentation development, recaps, and support materials. 
• Maintain project tracker and timeline tools to provide clear visibility into project status, key decisions, risks, and next steps. 
• Support postmortem development for LTO launches, including support in gathering performance results and partnering with manager and cross-functional team to identify key learnings and recommendations for future program optimization. 

• Research potential brand partners, licensed IP, anniversaries, entertainment moments, cultural trends, and competitive examples to inform partnership recommendations. 
• Support partner proposal development by preparing materials, organizing key information and tracking next steps. 
• Assist in evaluating licensed IP for strategic/brand fit, consumer relevance, and operational feasibility in partnership with culinary, marketing, and manager. 
• Support day-to-day licensor relationships, manage product approvals, track feedback, and help ensure timelines are met. 
• Lead new partner setup, including coordinating required documentation, routing invoices, and partnering with Legal, Marketing, Finance, Procurement and manager as needed. 
• Support licensing project management by tracking key milestones, approvals, risks/issues, deliverables, and follow-ups. 

• Bachelor’s degree in Marketing, Business, or related field.
• 1-3 years of experience in brand management, product marketing, or innovation within QSR, CPG, or food & beverage. Includes internship or co-op experience. 
• Strong organizational and project management skills with ability to manage details, timelines, follow-ups, and multiple workstreams at once. 
• Curious, consumer-first thinker with an interest in trends, culture, food and beverage innovation, and brand partnerships. 
• Strong analytical skills with ability to gather information, identify key takeaways, and translate research into clear recommendations. 
• Strong written and oral communication skills with the ability to create clear, concise, and compelling materials for cross-functional and external partners. 
• Ability to collaborate effectively with multiple departments and key stakeholders around common goals. 
• Detail-oriented and proactive, with a strong sense of ownership and accountability.
• Comfortable working in a fast-paced environment with shifting priorities and tight timelines. 
• Self-motivated with an innovative, can-do spirit; always ready to learn, contribute, and help move the business forward. 
• Strong interpersonal skills with the ability to build relationships with internal teams and external partners. 
• Proficient in Microsoft PowerPoint, Excel, and Outlook; experience with project management tools, syndicated data, or consumer insights platforms is a plus. 

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.