Director, CPG Marketing

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

• Lead the annual Fresh Delivery marketing strategy to drive revenue, distribution, velocity, household penetration, and profitability.
• Serve as the primary marketing partner to the Chief Commercial Officer and sales leadership team, translating revenue, channel, and customer priorities into growth-driving marketing strategies.
• Partner with the Chief Commercial Officer to identify growth opportunities and establish priorities across key retail channels and customers.
• Translate consumer, shopper, category, retailer, and eCommerce insights into actionable growth plans.
• Monitor business performance and recommend actions to improve results across channels, customers, and markets.

• Lead commercialization strategy and go-to-market execution for innovation, seasonal offerings, and key growth initiatives.
• Partner with Innovation, Product Development, Operations, Procurement, Demand Planning and Sales teams to ensure successful retail launches.
• Align Fresh Delivery innovation plans with customer, category, shopper, and channel opportunities to maximize retail success.
• Drive cross-functional alignment to ensure strong execution from concept through launch with customers.

• Lead customer marketing, shopper marketing, media, merchandising, and promotional strategies across key retail partners.
• Partner closely with Sales leadership to support Joint Business Planning, retailer-specific growth initiatives, and strategic customer relationships.
• Collaborate with Media teams to develop and optimize retailer media strategies that drive awareness, trial, and conversion.
• Partner with eCommerce teams to enhance digital performance, product discoverability, conversion, and omnichannel growth.
• Ensure all activation plans support retailer objectives while strengthening the Krispy Kreme brand.

• Lead, coach, and develop a high-performing Fresh Delivery Marketing team.
• Serve as the primary connector between Fresh Delivery and shared enterprise capabilities, including Brand Marketing, Insights & Analytics, Creative, Media, eCommerce, and Innovation.
• Influence and align cross-functional partners around shared business objectives, often without direct authority.
• Foster collaboration, accountability, and operational excellence across teams.
• Build strong partnerships that maximize the impact of enterprise resources while maintaining focus on Fresh Delivery priorities.

• Own the Fresh Delivery marketing budget and investment strategy.
• Prioritize and optimize investments across customer marketing, commercialization, retail media, and eCommerce initiatives.
• Establish clear performance metrics and monitor effectiveness across all programs.
• Present business updates, growth opportunities, and performance results to senior leadership and executive teams.

• Bachelor's degree in Marketing, Business, or a related field.
• 10+ years of experience in marketing, commercialization, customer marketing, shopper marketing, category management, eCommerce, or related commercial leadership roles.
• Experience working with major retail customers such as Walmart, Target, grocery, convenience, club, or mass channels.
• Proven track record of driving business growth through marketing and commercialization initiatives.
• Experience leading teams and influencing cross-functional stakeholders in a matrixed environment.
• Strong analytical, financial, and strategic planning capabilities.
• Excellent communication, presentation, and leadership skills.
• Experience within CPG, food & beverage, retail, omnichannel commerce, or QSR environments preferred.
• Experience with retail media, shopper marketing, eCommerce, and commercialization preferred.
• Familiarity with category management and Joint Business Planning processes preferred.

*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.