Manager, Digital Consumer Experience

Since its founding in 1937, Krispy Kreme’s focus has remained the same - making fresh doughnuts using our founder’s original recipe. The brand’s iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.

Digital Consumer Experience Strategy

• →Own the roadmap for improving the end-to-end digital guest experience across Krispy Kreme's owned digital channels.
• →Continuously identify friction points throughout the digital customer journey and develop solutions that improve usability, conversion, and guest satisfaction.
• →Champion a guest-first mindset across digital initiatives, balancing business objectives with consumer needs.

• Bachelor's degree in Marketing, Business, Digital Commerce, or related field.
• 5–8 years of experience in digital marketing, ecommerce, digital product management, customer experience, or related disciplines.
• Experience managing digital consumer experiences across web and mobile platforms.
• Strong understanding of ecommerce best practices, UX principles, and digital merchandising.
• Demonstrated ability to lead cross-functional initiatives involving Marketing, Product, Technology, and Operations.
• Experience interpreting digital analytics and translating insights into action.
• Excellent communication, project management, and organizational skills.
• Experience with restaurant, retail, QSR, or omnichannel consumer brands.
• Familiarity with loyalty programs and CRM ecosystems.
• Experience working with agile product development teams.
• Knowledge of A/B testing, personalization, and digital optimization tools.
• Experience with platforms such as Adobe Analytics, Google Analytics, Content Management Systems, ecommerce platforms, or mobile app ecosystems.

At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. 

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.