Social Media Coordinator - Lafayette, LA

Consistently create original, engaging, and trend-driven social media content that differentiates the firm.

o   Develop and execute original, creative, and engaging content across all major social media platforms.

o   Produce high-quality short-form videos, Reels, graphics, photography, and other social-first content.

o   Create compelling hooks, captions, and storytelling concepts that capture attention and encourage audience interaction.

o   Independently take content ideas from concept through production, editing, and publication.

o   Maintain and execute a consistent social media content calendar aligned with firm initiatives and campaigns.

o   Proactively pitch fresh content ideas, creative campaigns, and new approaches to storytelling.

o   Identify and capitalize on emerging social media trends, viral formats, and timely content opportunities.

o   Develop content that showcases the firm's attorneys, culture, community involvement, partnerships, and brand personality.

o   Research creative approaches outside the legal industry to differentiate the firm from competitors.

o   Continuously test new content formats and creative techniques to identify what resonates with audiences.

o   Coordinate and participate in content shoots, events, sponsorships, and community activations.

o   Direct attorneys and team members during content capture to produce authentic, engaging content.

o   Collaborate with the internal video team and marketing partners to develop high-performing creative assets.

o   Identify spontaneous, behind-the-scenes, and real-time content opportunities.

o   Ensure all creative content aligns with the firm's branding, messaging, and professional standards.

2. Accountable for Social Media Growth

Drive audience engagement, reach, and follower growth through strategic content and performance optimization.

o   Manage daily social media activity across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.

o   Maintain a consistent posting schedule and ensure all social media profiles remain current and on-brand.

o   Monitor and respond to audience comments, messages, and interactions in a timely, professional manner.

o   Support social media giveaways, partnerships, community events, and promotional campaigns.

o   Identify opportunities to encourage meaningful audience participation and strengthen brand affinity.

o   Track and report on key social media metrics, including engagement rates, reach, views, shares, saves, and follower growth.

o   Analyze content performance to identify successful creative approaches and areas for improvement.

o   Use performance insights to refine content strategies, posting schedules, and creative execution.

o   Regularly evaluate content performance and recommend adjustments to maximize engagement.

o   Provide consistent performance updates and actionable recommendations to the Marketing Director.

o   Monitor social media efforts of local and national competitors to identify opportunities for differentiation.

o   Stay current on platform algorithms, emerging features, audience behaviors, and social media best practices.

o   Identify opportunities to expand organic reach and attract new, relevant audiences.

o   Research successful content strategies from brands outside the legal industry and adapt applicable ideas.

o   Proactively recommend new tactics to strengthen the firm's social media presence and brand visibility.

• • 2+ years of experience in social media content creation, digital marketing, or a related creative role.

  • Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, or a related field; equivalent hands-on experience considered.

• Prolonged periods sitting at a desk and working on a computer.

• Ability to stand, walk, and move around during content shoots, events, and on-location filming.

• Must be able to lift and carry up to 15 pounds of photography, video, or marketing equipment.

• Ability to travel between Laborde Earles office locations and attend sponsored events or content shoots as needed.

• Occasional evening and weekend availability may be required for events, filming, and time-sensitive content opportunities.

We are a team and community-oriented personal injury law firm dedicated to winning for our clients who have had their lives turned upside down from injuries through no fault of their own. With multiple offices across Louisiana, we focus on ensuring people get maximum monetary compensation for various types of personal injuries or loss of a loved one from incidents like car wrecks, truck accidents, offshore, and workplace injuries. Our founders joined forces to build the premier law firm in Louisiana. With over 250 years of combined experience, our attorneys have earned a powerful reputation and have been nationally recognized as top trial lawyers. As a dedicated and high-performing team, we pride ourselves in our core values: All In, Work Hard, Play Hard, Honorable, Cutting Edge, Community, and Winners, Not Whiners. With all the proper tools in place, our mission is to stand up for our clients, stand with our community, stand by our work, and stand beside each other. You may begin your journey with Laborde Earles for many different reasons, but you stay for the team.

All In: Being fully committed to a task or endeavor. Giving 110% for the team and our common goals.

Work Hard, Play Hard: Emphasizing work life balance. Putting in the hard work for the clients that depend on us as well as turning work-mode off sometimes to add fun, laughter, and relaxation into our routines.

Honorable: Making moral and just decisions, having an ownership mentality, being reputable and respectable through your work product, client and teammate interactions, and personal and family life.

Cutting Edge: Having the most advanced or newest version of a product or service, ensuring that we are functioning at our highest capacity as a firm, both effective and efficient.

Community: Being a pillar for the surrounding area and the people within by rallying for and supporting them through giving back and volunteering. Supporting the constant growth and improvement of ourselves and each other.

Winners, Not Whiners: Being a team-player even when the going gets tough to support the goals of our team and the firm, maintaining a positive outlook through the day-to-day challenges and setbacks, celebrating the wins and successes, being willing to step in and help for the sake of the common goals we strive to achieve.