Performance Marketing Lead

🔥 We are growing rapidly - $100M ARR ($3M in 2023), 5 stars (100k+ ratings) for our iOS app, which has earned an Apple Editors' Choice Award and was featured in Apple's September 2025 Keynote.

Our growth engine runs on paid, and you’ll be the one driving it. Own an eight-figure annual budget, the strategy behind it and every number it produces. The brief is simple and hard: scale aggressively, get the right people into a product they’ll stick with, and keep unit economics strong enough to never stop scaling.

• Ladder is the #1 iOS strength & conditioning app. We deliver custom weekly workout plans with in-workout coaching, progress tracking, and a tight-knit fitness community.

• We've scaled fast, thanks to strong retention, smart unit economics, and a product people love. With fresh capital, momentum, and a bold vision to expand beyond fitness, we're building something your kids will brag about.

• Fitness/wellness industry experience or passion

• Experience with creator-led or UGC-led paid social

• Experience with web-to-app funnels

• Launched and scaled a new paid channel from zero

• Experience managing and developing a team of performance marketers

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  Get into the details of a complex, multi-initiative growth engine across Meta, TikTok and Google

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  Work hand in hand with our performance marketing agency, who run day-to-day execution. You’ll be as close to the accounts as they are, pressure-testing every decision and recommendation

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  Drive strategy on each channel, staying deep in the tactics to make sure we’re capturing every opportunity and finding new headroom

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  Push for scale: we don’t spend to a fixed monthly budget, we spend as much as we can at efficient unit economics. You’ll make the case for unlocking more spend and know exactly how far we can push before efficiency breaks

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  Understand how creative and media buying drive results on each platform and use that to shape what we test and scale

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  Explore and test new channels to diversify our media mix beyond Meta, TikTok and Google

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  Lead a cross-platform measurement project, so performance across every channel is read on one consistent basis