Adjunct Instructor - Marketing

Course Description: MKT 388/Integrated Marketing Communications

Designed to develop an understanding of the communication process between the firm and its customers/clients. Consumer behavior as it relates to advertising, personal selling, publicity, and sales promotion as components of the promotional mix are topics covered, as are social and legal constraints of promotion. Includes an introduction to the concept of advertising and promotion management.

Semester Hours: 3

Spring term dates are 1/19/2027 - 4/19/2027

Candidates should possess an MBA with relevant experience in marketing, or a master's degree in marketing.

For consideration, please apply now and include a current resume or CV and pdf of graduate transcript. Review of applications will begin immediately.

ESSENTIAL FUNCTIONS

• Provide instruction in an online environment as determined by supervisor.
• Teach undergraduate courses in marketing.
• Work with full-time faculty and deans to understand and employ activities that meet course learning objectives.
• Administer and/or develop coursework (assignments, projects, in-class learning activities, exams) that meet and assess course learning objectives.
• Respond in a timely manner to calls or emails from students, colleagues, or supervisors.
• Use university technology as directed.

Lakeland University does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

Lakeland University is an Equal Opportunity Employer/Educator.