Social Media Marketing Manager - Contract

The success of the Social Media Marketing Manager will be measured by the following SMART KPIs, tailored to Lavu’s objectives and the contract’s temporary nature:

1. →Strategy Execution:
2. →
   • →Deliver a documented social media strategy targeting 2-3 platforms with defined goals (e.g., 10-15% increase in brand awareness and making sure we have a minimum of 12 new 4.5 ave Google reviews each month).
   • →Achieve a 10-15% increase in brand awareness metrics (e.g., follower count, impressions, mentions) by contract end.
3. →Content Performance:
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   • →Publish 3-5 high-quality posts per week per platform, with an average engagement rate of 3-5% per post.
   • →Produce 12-20 posts monthly per platform, with 50% original content and 50% curated or repurposed.
5. →Audience Engagement:
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   • →Maintain a 90% response rate to comments and messages within 24 hours.
   • →Increase Google reviews by 15-25% through social media prompts.
7. →Paid Advertising:
8. →
   • →Assist with the paid advertising team’s needs.
9. →Analytics & Insights:
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    • →Submit monthly performance reports at month-end, including 2-3 actionable recommendations.
    • →Drive a 10-15% increase in website traffic from social media referrals.
11. →Trend Integration:
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    • →Incorporate 1 trending format or feature monthly, achieving 20% higher engagement than average posts.

Provide 1-2 trend updates or training sessions per quarter to the team.