CRM Analyst

The CRM Analyst is responsible for measuring the performance of Learning Care Group's CRM and lifecycle marketing programs across the family portfolio. This role owns the analytical layer that sits between the CRM platform and business decision-makers, translating email engagement, journey performance, and audience behavior throughout the funnel into insight. This role ensures that every lifecycle program is measured, tested, and read with rigor with clear learnings identified and explained to key stakeholders.
 

1. →Own CRM and lifecycle marketing measurement including email deliverability, engagement, conversion, and holdout test results across the brand portfolio.
2. →Design and execute holdout, control group, and incrementality tests for lifecycle programs.
3. →Build cohort retention, journey performance, and lifecycle attribution analyses.
4. →Establish measurement standards across brands for lifecycle programs including standard metrics, holdout sizing, and readout templates.
5. →Monitor CRM platform health including deliverability, list quality & degradation, and consent metrics. 
6. →Partner with the Sr. Manager Customer Experience & Activation and Director, CRM on program design, measurement plans, and test readouts.
7. →Support the Customer Insights Analyst and Growth Analyst with lifecycle-specific data as needed.
8. →Translate lifecycle measurement findings into recommendations for marketing leadership on program continuation, expansion, or termination.
9. →Other duties as assigned.
    

1. A bachelor's degree in marketing, business analytics, statistics, or a related field is required.
2. 3-5 years of experience in CRM analytics, lifecycle marketing measurement, or a comparable role is required.
3. Hands-on experience with email service provider or marketing automation platform reporting is required (Salesforce Marketing Cloud, Iterable, Braze, Klaviyo, or similar).
4. Experience designing and interpreting holdout or control group tests for marketing programs is required.
5. Experience with SQL against a modern data warehouse is required.
6. Experience with cohort retention and lifecycle attribution analysis is required.

1. 5+ years of experience in CRM analytics or lifecycle marketing measurement is preferred.
2. Experience with Salesforce Marketing Cloud specifically is preferred.
3. Experience with a modern customer data platform such as Hightouch, Segment, mParticle, or Salesforce Data Cloud is preferred.
4. Experience with multi-brand or multi-location consumer businesses is preferred.
5. Experience with incrementality testing methodologies is preferred.
6. Experience with PowerBI is preferred.
    

1. Ability to design a holdout test and defend the sample size and statistical assumptions.
2. Working knowledge of email deliverability metrics including sender reputation, engagement rates, and complaint monitoring.
3. Ability to distinguish engagement metrics from business outcomes.
4. Comfort with imperfect attribution and being explicit about what CRM can and cannot claim credit for.
5. Standard analytics stack fluency including SQL and at least one BI platform.
6. Excellent customer service skills with both internal and external customers.
7. Capable of working with frequent interruptions and changing priorities.
8. Effective communication skills, written, verbal and interpersonal.
9. Proficient time management, organizational skills and ability to meet established deadlines.
    

1. This role is typically performed in a professional office-based or home-based office environment.
2. Work is generally performed using standard office equipment, including a computer, phone, and other office productivity tools.
3. The role may require regular participation in virtual or in-person meetings and collaboration with team members, leaders, and other stakeholders.
4. Work is generally performed in an environment with a quiet to moderate noise level.
5. Frequent/periodic business travel may be required based on the needs of the role and the business.