New School and Strategic Segment Marketing Manager

The Manager, New School and Strategic Segment Marketing owns the go-to-market strategy and execution for new school launches, remodels, and major site activations. This role leads launch planning, positioning, messaging, offers, lead-generation coordination, and community engagement to establish strong brand presence and enrollment momentum. The position partners across Performance Marketing, Creative, Field Enablement, Employer Solutions, and field leadership to drive launch success, strengthen underperforming locations, and improve future activation strategies through performance insights.

Key Responsibilities:

1. Lead development and execution of go-to-market strategies for new school launches, remodels, and major site activations.
2. Define positioning, messaging, offers, and launch timing aligned to corporate brand and enrollment objectives.
3. Partner with Performance Marketing to design phased media and lead generation plans that maximize awareness and demand.
4. Build and deploy marketing toolkits (creative, playbooks, sales enablement assets) to ensure consistent local activation.
5. Coordinate with Field Enablement and Employer Solutions to align school-level and district-level execution for launches.
6. Manage local community engagement strategies, including events and partnerships, to drive awareness and trust.
7. Act as project manager to ensure all cross-functional deliverables are completed on time and aligned to launch goals.
8. Partner with internal teams to provide post-launch performance reporting and insights to refine future activation strategies.
9. Serve as central point of contact for new school marketing, ensuring communication and alignment across teams.
10. Continuously evolve playbooks, creative toolkits, and processes based on learnings and results.
11. Partner with field leaders to identify underperforming new and existing schools, providing strategic marketing consultation, enrollment growth coaching, and market-based recommendations to improve lead generation, conversion, and overall enrollment performance. Conduct market research and competitive analysis to uncover growth opportunities and inform localized action plans.
12. Leverage sales enablement and training initiatives by identifying scalable practices, measuring adoption, and highlighting reinforcement opportunities.
13. Lead mystery shop and hyper-local marketing initiatives, translating insights into targeted action plans and measurable improvements.
14. Drive enrollment turnaround and conversion improvement strategies for priority schools by connecting performance data, marketing activity, and field execution.

Minimum Qualifications:

1. Bachelor's degree in Marketing, Communications, or a related field is required.
2. 5-7 years of experience in marketing, brand management, or go-to-market strategy is required.
3. 1-3 years of experience leading complex, multi-channel campaigns with cross-functional stakeholders is required.

Knowledge, Skills and Abilities:

1. Excellent customer service skills with both internal and external customers.
2. Capable of working with frequent interruptions and changing priorities.
3. Effective communication skills, written, verbal and interpersonal.
4. Proficient time management, organizational skills and ability to meet established deadlines.
5. Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.

Knowledge, Skills and Abilities:

1. Excellent customer service skills with both internal and external customers.
2. Capable of working with frequent interruptions and changing priorities.
3. Effective communication skills, written, verbal and interpersonal.
4. Proficient time management, organizational skills and ability to meet established deadlines.