Associate Creative Director, Copy – Social, Our LEGO Agency

Are you passionate about finding the funny in everyday behaviour and turning it into social entertainment? 

Bring your comedic instinct, copy craft and cultural curiosity to the LEGO Group, shaping platform-native stories and entertainment for TikTok, Instagram and YouTube. 

About the Role 

The Associate Creative Director, Copy - Social is a senior creative role within OLA (Our LEGO Agency), reporting to the Head of Social Creative & Influencer. 

As Associate Creative Director, Copy - Social, you will strengthen the writing craft behind the LEGO Brand’s organic social presence. You will shape comedic TikTok ideas, script high-quality YouTube entertainment and build recurring formats audiences choose to watch, share and return to. 

Key responsibilities include: 

• Lead the copy and conceptual direction for always-on organic social content across TikTok, Instagram and YouTube. 

• Turn cultural and audience observations into sharp, relatable and comedic social ideas. 

• Develop TikTok concepts rooted in observational humour, human behaviour and internet culture. 

• Write and oversee scripts for YouTube series, episodic formats, talent-led content and short-form video. 

• Create distinctive hooks, dialogue, voiceover, captions and comedic structures that earn attention. 

• Build recurring characters, formats and franchises that sustain audience interest over time. 

• Partner with art directors, creators, strategists and producers from concept through execution. 

• Mentor writers and multidisciplinary creatives, raising the standard of writing across the social team. 

• Present and defend creative work clearly to senior stakeholders and partners. 

Required Qualifications 

• Significant experience in copywriting, creative, comedy, entertainment, publishing, social media or digital content. 

• A strong portfolio of social-first concepts, comedic writing, scripts and platform-native work. 

• Professional fluency in English, with exceptional written and verbal communication skills. 

• Exceptional conceptual and copywriting craft across short- and long-form social content. 

• Proven ability to write observational humour, comedic setups, dialogue and satisfying payoffs. 

• Strong understanding of TikTok, Instagram and YouTube audiences, conventions and creator culture. 

• Experience scripting episodic YouTube content, talent-led formats or entertainment programming. 

• Ability to turn audience, cultural and behavioural insights into distinctive creative ideas. 

• Experience leading creative development and giving clear feedback to other writers. 

• Strong collaboration and stakeholder-management skills in a fast-paced environment. 

• Ability to balance planned franchises with reactive cultural opportunities. 

Preferred Qualifications 

• Experience in a writers’ room, comedy, television, film, publishing or creator-led entertainment. 

• Experience coaching talent, creators or performers to strengthen comedic delivery. 

• Background in both agency and in-house creative environments. 

• Experience adapting humour across global markets and cultures. 

• Passion for internet culture, fandom, emerging formats and new creative technologies. 

What You’ll Build 

You will have the opportunity to define a distinctive social voice for one of the world’s most loved brands, writing entertainment seen by millions and working with leading creators, talent and IP. 

Life on the Team 

Our LEGO Agency (OLA) develops best-in-class campaigns, content and experiences that inspire audiences around the world. As the in-house agency for the LEGO Group, we combine creativity, strategy, data and innovation to connect with consumers across every touchpoint. 

Working within the Social Creative & Influencer team, you will bring a writer’s perspective to cultural insights, creator collaboration and platform-native storytelling, ensuring every idea has a sharp premise, distinctive voice and strong payoff

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: