Brand Social Marketing Director

Are you a passionate expert, a social marketing professional to work for one of the strongest brands in the world?

Here's an excellent job opportunity for you to serve as the face and voice of the China Market Group in global social campaign development — championing local social marketing needs and ensuring China has real influence and presence in global planning forums, while collaborating proactively with global social community to build integrated and commercial impactful campaigns, that drive incremental consumer sales in short and long term.

No relocation assistance is offered for this position

Our Brand Marketing & Activation (BMA) team is set to ignite brand growth and engagement in China with a dynamic focus on driving marketing strategies and novelty go-to-market activation in the local market. We aim to increase the desire for LEGO® products among children while fostering approval & excitement with parents and shoppers. 

Sitting on the BMA’s leadership team, the role acts as the strategic brand social marketing leader for the organization: building social capability inside the social marketing team and extending it into a broader marketing organization.

The role is expected as a strategic brand social marketing leader with solid brand social experience as well as to play together with cross-functional partners to drive long-term brand growth.

• → Lead the social marketing expertise, working hand in hand with brand marketing teams to drive and innovate the brand social strategy; create brand social content that authentically delivers brand equity, elevates earned media impact, drives authentic consumer engagement and user content creation, builds social relevancy with a long-term vision for the brand and consumer growth journey, and grows the company’s brand strengths in the China Market.
• →Be the social marketing trend expert in the team to provide social media trends, youth culture insights, and to drive impactful and relevant content activation strategy for our consumer groups, growing brand strengths and supporting the business goals.
• →Develop product seeding strategy across key social platforms, elevating the impact of social content on commercial sales.
• →Build earned/shared programs & events stunts to provide content production in all campaigns that drive business impact and measurable actions (grow brand strengths, increase brand search in key platforms).
• →Develop new and innovative approaches to telling the brand story in the China Market to key audiences; strategically connecting to influencers, celebrities, social media channels to deliver results.
• →Build social capability within the marketing organization, delivering and sharing the latest BIC learning and playbook across the major social platforms, and manage related agencies’ resources and overall performance.
• →Lead social media management, including social listening, content posting, and community engagement.

• 10+ years Brand Social Marketing, social-led marketing tactics, PR Communication experience in FMCG/retail industry
• BA degree in related field required,  Master/MBA preferred.
• Experience managing and producing large-scale consumer events, earned and shared activations.
• Demonstrable expertise in content marketing strategy, influencer strategy, management and activation
• Proven experience in launching consumer products, with a strong passion for driving innovative and comprehensive campaigns  
• “Player-coach” mentality and tools; ability to both lead and challenge the team strategically, while also implementing the plan at a tactical level 
• Creative problem solver; can-do attitude in creating new paths where there has no playbook to follow
• Demonstrable skill in navigating and delivering against “stretch goals” in complex organizational structures.
• Excellent verbal and written communication skills in both Chinese and English.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: