Content Strategist Student Worker

Help shape digital storytelling as a Content Strategist Student Worker, managing content updates, tracking trends, and collaborating across teams to create engaging experiences for fans worldwide! 

• →Keep Teams in the Loop – Help manage editorial calendars and internal content toolboxes, making sure teams are always up to date on upcoming content, key updates, and releases across our digital platforms. 
• → Support LEGO.com and LEGO Ideas – Assist with content updates, management, and optimisation for LEGO.com and the LEGO Ideas platform, ensuring a smooth and engaging experience for all users. 
• → Spot Trends and Share Insights – Track and analyse content performance data, identifying key trends and sharing insights that help shape future content strategies.  
• →Help Plan and Shape Content – Contribute to content planning and strategy, ensuring our digital experiences connect with audiences in meaningful ways and support wider business goals. 
• → Work Across Teams – Collaborate with editorial, marketing, and digital teams to make sure all content is on-brand, engaging, and adds real value for LEGO fans worldwide. 
   

The Editorial and Content team is responsible for crafting, running, and marketing experiences that inspire LEGO fans of all ages across every touchpoint. This role focuses on Parents and Adult builders, creating engaging digital experiences that rekindle creativity, support mindful building, and help families learn through play. LEGO isn’t just for kids – it’s a lifelong source of joy, connection, and discovery. 

These experiences are a vital part of the broader Digital Ecosystem, which seamlessly connects all digital LEGO interactions to deepen engagement and enhance lifetime value. With a strong and evolving portfolio, we aim to be at the forefront of digital experiences for adults, ensuring LEGO continues to spark imagination and creativity across generations. 

Study in Marketing, Communications, Digital Media, Journalism, Business, or a related field. Interest in content strategy, content management, data & analytics, digital marketing, or brand storytelling. Experience with data analysis, trend reporting, or content management systems is a plus. 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: