Digital Merchandiser

Join the LEGO Group as a Digital Merchandiser and help drive eCommerce growth across LATAM. In this role, you'll optimize product content, improve discoverability, and collaborate with top retailers to deliver an outstanding online shopping experience. It's a chance to make a real impact in a fast-paced, creative environment! 

• Create, maintain, and optimize product content (images, copy, BTC content, video, etc.) based on performance metrics, SEO best practices, and other insights.  Monitor digital shelf quality for continual optimization of content – adhering to retailer requirements.  

• Accountable for product launches at eCommerce retailers across LATAM – planning and implementing product launches with all applicable selling information and enhanced content. Bring forward ideas to improve this process. 

• Work with customers to determine the most effective product categorization, taxonomy, and navigation structure to improve the online shopping experience. 

• Collaborate with cross-functional teams, such as Item Set Up, Account Leads, Marketing, Trade Marketing, and external partners. 

• Use SEO tactics to improve product discoverability and search engine rankings.  This includes ensuring titles, product bullets, product descriptions, and other copy elements are compelling, accurate, and incorporate relevant keywords to drive organic traffic and increase conversion rates.  

• Act as a point of contact with eCommerce partners, agencies and others to facilitate content optimization and ensure consistency across platforms and systems. 

• Support Digital Marketing activities with B2B customers, including content creation and management, follow up on implementation of paid campaigns, and support on data analysis for future improvements. 

• Generate detailed reports on eCommerce performance CST to identify opportunity for improvement. 

• Carry out After Action Reviews for B2B Marketing Implementation with customers to help refine our digital spend. 

• Conduct test and learns and regular shelf auditing to identify trends, actionable insights, and opportunities to improve the digital shelf. 

This is an opportunity to deliver a meaningful impact to the growth of the LEGO Group. The eCommerce team supports development of merchandising strategy, digital shelf improvement, and other digital merchandising activities for B2B eCommerce partners across LATAM to increase eCommerce sales.   

As a Digital Merchandiser, you will contribute to the growth of the eCommerce business by providing digital merchandising support to our eCommerce retailers.  This includes improving discoverability, online search rankings, conversion, and the overall shopper experience. 

• Hands-on experience in digital merchandising within eCommerce. 

• Experience with consumer-packaged goods and/or children’s category is a plus! 

• Outstanding writing and grammar abilities — copywriting experience preferred. 

• Knowledge of Digital Marketing principles and basic understanding of demand generation in online platforms. 

• Knowledge of SEO principles and the ability to create content with SEO in mind. 

• Proficient in critical thinking, analytical reasoning, and problem-solving.  

• Ability to work quickly and accurately in a fast-paced environment while still maintaining attention to detail and being resilient. 

• Strong knowledge of MS Office with particular emphasis in Excel and Power Point. 

• Self-starter who initiates and executes new ideas to improve the digital shelf. 

• Fluent in English and Spanish; Portuguese a plus! 

• Retail eCommerce platforms experience – Familiarity with e-commerce platforms is a bonus! 

• Team player – Curious, collaborative, and thrives in a team setting. 

• Adaptable – Comfortable in a fast-changing environment. 

• No relocation assistance will be provided for this position.  

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Here are some of what to expect: