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General Manager, Hong Kong & Taiwan

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ExecutiveChief Executive Officer
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Quick Summary

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ExecutiveChief Executive Officer

Are you ready to lead the LEGO® Group business across 2 diverse and highly dynamic markets? We are looking for a commercially minded General Manager to lead the strategic and operational management of the LEGO® Group business across Hong Kong and Taiwan.

Responsibilities

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    Deliver business KPI targets as defined in the annual plan

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    Establish a sustainable growth platform for the LEGO® brand in Hong Kong (including Macau) & Taiwan Market

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    Lead the Sales Team to establish strong partnerships with customers and align initiatives with LEGO® business strategies to drive growth.

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    Oversee approximately 45 employees across various functions, including Sales, Marketing, Operations, Finance, Analytics, Insights, and Human Resources.

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    Guide Marketing and Operations teams in aligning commercial strategies with business objectives, fostering a high-performance culture.

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    Grow active consumer base through our core themes, boost recruitment through innovation and expand further in our various user categories

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    Create a roadmap for long term success with clear steps and a strong focus on short term wins

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    Understand the complex and competitive condition of Hong Kong (including Macau) & Taiwan Toy market and build bridges with LEGO® business strategies to deliver on our ambitions

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    Build and maintain strong relationships with key stakeholders, including partners, industry leaders and regulatory bodies

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    Build, motivate, empower and lead a strong local team already in place to deliver on our ambitions

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    Cultivate a solid team culture that embodies LEGO® values and connects LEGO® Hong Kong & Taiwan with global operations to develop local talent.

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    Strengthen a diverse talent pipeline for future leadership roles within the business unit and the broader organisation.

  • Strong experience and a proven track record on business performance and leadership in a similar General Manager position or from within Sales & Marketing

  • Experience working in a global context, working internationally or with international companies/brands. Work experience within Asia and Hong Kong and Taiwan is a key advantage

  • Previous/current P&L responsibility and longer-term planning (able to work with a 3-year planning horizon)

  • Strong stakeholder management capability especially developing trusted relationship with local external business partners with deep understanding of cultural and business custom of the market

  • Strong strategic acumen combined with a high level of self-motivation, persistence, and a proactive, can-do attitude.

  • Depth of leadership, with consistent experience in building teams and capabilities

  • Experience working collaboratively in matrix organisations, aligned to the LEGO® Brand Framework, role modelling processes and governance to ensure HK and Taiwan play a leading role within APAC MG.​

  • Strong communication skills and ability create followership

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect:

What We Offer

~1 min read

Location & Eligibility

Where is the job
—
Location terms not specified

Listing Details

First seen
September 30, 2026
Last seen
September 30, 2026

Posting Health

Days active
0
Repost count
0
Trust Level
49%
Scored at
September 30, 2026

Signal breakdown

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General Manager, Hong Kong & Taiwan