Marketing Manager, Sports Passion and Teens Consumer Group

Just imagine shaping future products around sport, fandom and teen culture. Then make it real.

As our new Marketing Manager, Sports Passion and Teens Consumer Group, you'll help shape and grow two important areas of the LEGO® Group. You'll turn consumer needs, cultural opportunities and commercial insights into portfolio and product opportunities. Working across portfolio strategy, product development and marketing activation, you'll balance longer-term thinking with hands-on delivery.

• Developed product or portfolio opportunities using consumer and commercial insights.
• Built business cases supporting portfolio planning and growth opportunities.
• Executed marketing plans using commercial insights to shape portfolio or product recommendations.
• Applied consumer insights to make strategic recommendations across products, portfolios or markets.

• Built business cases from P&L analysis to support portfolio or business decisions.
• Developed business scenarios to inform portfolio planning or growth opportunities.
  

• Help shape the future Sports Passion portfolio and identify opportunities for sustainable growth.
• Turn consumer, cultural and commercial insights into clear recommendations and business cases.
• Support product development and identify potential future partners.
• Help define how we better serve teen consumers and grow the business.
• Deliver priority product and marketing initiatives through key organisational milestones.
• Balance portfolio work with communications projects as priorities evolve.

You'll join the Sports Passion and Teen Consumer Group team within Product & Marketing Development. We're building relevant and sustainable growth across both areas, with broad exposure to product, portfolio, consumer strategy and marketing. We work collaboratively across disciplines and geographies, combining openness and shared ownership with different perspectives. Curiosity about consumers, sport, fandom and teen culture will help you thrive here, alongside adaptability and a willingness to communicate and collaborate across functions.

You'll become a trusted contributor across Sports Passion and the Teen Consumer Group, making meaningful contributions to portfolio strategy, future assortment and business growth. Over the next 12–18 months, the team will shape and land its long-term vision for both areas. You'll work closely with peers in the team and communication strategists, bringing strategic, consumer and commercial thinking to the decisions ahead.

• Work independently with advanced knowledge, tasks are assigned with limited or no explanation

• Handle conflicts in negotiation with some guidance

• May manage ad-hoc projects or processes with support from senior colleagues

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: