Retail Concept Design Manager – Storytelling

Just imagine walking into a store where every space tells a story, every journey sparks curiosity, and every experience deepens a connection with the LEGO® brand. Then make it real.

As our Retail Concept Design Manager – Storytelling, you'll lead the creation of immersive retail concepts that bring the LEGO® brand to life through narrative-driven spatial experiences. In this permanent role, you'll combine strategic thinking, consumer insight, storytelling, and design excellence to develop scalable concepts that inspire play, engagement, and brand affinity across global retail environments. Working across Store Design, Visual Merchandising, Marketing, Brand, and Innovation teams, you'll translate brand stories into memorable customer journeys and destination experiences.

• Delivered retail concept and experience design projects from concept through implementation

• Built storytelling-led concepts that demonstrate strong customer journey thinking

• Created high-quality 3D visualizations and spatial design solutions for consumer-facing environments

• Led concept development across retail, experiential, exhibition, themed environment, or brand experience projects

• Presented compelling design narratives through clear visualization and concept communication

• Influenced senior stakeholders during cross-functional creative development initiatives

• Designed interactive or digital experiences that enhance physical environments

• Produced graphic communication or environmental branding solutions within branded spaces

• A clear storytelling methodology for retail concept development

• Major concept initiatives that influence future store experiences

• Stronger storytelling quality and consistency across retail design work

• Continued collaboration between Retail Design, Brand, Marketing, and Visual Merchandising teams

• Innovative retail concepts that create emotional connections with shoppers, families, and fans

If you've worked in a role where you translated brand stories into physical experiences and guided concepts from idea to implementation, you'll feel at home here. What matters most is your ability to turn insight into compelling customer journeys and communicate ideas through strong design storytelling.

You'll join the Global Store Concepts team at the LEGO Group, a team focused on shaping the future of retail experiences through concepts, design standards, and innovation. We work in a collaborative way, bringing people together for creative reviews, workshops, and concept development while balancing focused design time with a flexible hybrid rhythm. Creative problem solving, collaboration across functions, stakeholder influence, workshop leadership, and innovation thinking are part of how we work every day.

Success means becoming a trusted creative partner across Retail and Brand teams while consistently delivering storytelling-led concepts that raise the quality of customer experiences. You'll help shape next-generation store concepts, contribute to experiential retail innovation, and support the growing integration of physical and digital touchpoints. You'll work closely with Global Retail Concepts, Store Design, Visual Merchandising, Brand Development, Consumer & Shopper Insights, Marketing, Innovation teams, regional retail teams, and external creative agencies to influence the future direction of retail experiences

• No relocation assistance is offered for this position.  

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Here are some of what to expect: