Senior Copywriter

Are you ready to enter the role as one of our key creative drivers in the development of LEGO campaigns and social contents aimed at Chinese children and adults? This is your chance to bring to life the essence of the LEGO brand in China. Ensuring that the LEGO DNA is present in everything we say will be one of your most important tasks.

No relocation assistance is offered for this position. When applying, please ensure to upload your latest CV along with your portfolio.

• →To be a part of the creative ideation process for campaign, social and digital content.
• →To develop creative concept and copy to be used in comms.
• →To be able to present ideas clearly and strategically to partners in marketing team
• →Drive social content creation and amplify in different channels

Our LEGO Agency (OLA) is the in-house agency function in the organization that performs as lead agency for the LEGO Group and focuses on delivering best-in-class campaigns, insight-driven & fit-for-purpose solutions across the LEGO Group. The global development is driven out of The LEGO Group HQ in Billund, Denmark. Location-wise, OLA has four additional, local /regional hubs, based in four main regions – AMS, EMEA, China & APAC.

Our LEGO Agency Asia, serves the Asian markets, covering both China and APAC markets. OLA Asia is focused on developing campaigns for the whole Asian region (with special focus on China) including regional occasion campaigns, amplifying global campaigns to fit the Asian region and localization of campaigns. Covering full value chain from campaign strategy to final in-store solutions.

The Copywriter is reporting to the Creative Director LEGO Agency China/APAC and is responsible for securing strong creative output.

The Copywriter will be part of a team that will be communicating to millions of children, shoppers and giftgivers in China. Play a role in building one of the world’s most beloved brands in an exciting, emerging market.

Enjoy working in an open and informal culture and for a company that is treating its employees in a respectful and caring way.

• Bachelor degree or above - Or the School of Life in a Media/Advertising Agency is preferred
• 5-8 year’s experience in copywriting at an advertising agency
• Experience in creating quick-turnaround content for social and digital platforms.
• Strong conceptual portfolio
• Strong understanding of social platforms and their requirements.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: