Senior Digital Marketing Manager

Are you energized to deliver impactful marketing to help ignite love for LEGO in the hearts of kids and adults?
 

Join us on an exciting journey to accelerate business growth via recruiting new consumers and shoppers into the LEGO brand in India!
 

Lead the digital marketing agenda, providing strategic input for campaign development, and leading digital-first projects, that drive significant engagement across priority India & Emerging Asia markets. More specifically, you will:

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  Drive Active Consumer Base by establishing LEGO play value proposition and driving desire amongst consumers and shoppers

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  Lead & influence a deep integration of the Digital agenda in marketing plans and activities by using the OESP (Owned, Earned, Shared, Paid) communication model to improve brand awareness and engagement

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  Create highly effective and sufficient media campaigns by using media expertise, local digital trends, and discussions with media agency of record (Publicis)

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  Help enhance LEGO brand presence on owned digital platforms (LEGO.com, YouTube, Instagram, SEM)

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  Manage the LEGO Group's social media account and content calendar in India and drive meaningfulness by creating content for local occasions and topical moments

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  Provide guidance to retail partners in the development of impactful digital marketing campaigns linked to the aligned brand activation calendar and key insights

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  Collaborate strongly with multiple partners including internal Marketing sub-teams, Sales teams, and central Marketing teams at the LEGO group

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  Learn by tracking and analyzing digital marketing performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands

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  Lead relationships with external agency partners

This role is reporting to the BU Head of Marketing, sits in India & Emerging Asia business unit (IEA BU), covering 5 key markets across the region. India is a key focus market and this is where majority of this role will be focused.

• Minimum 10 years' experience in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages

• Strong strategic, digital and integrated end to end thinking – ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial approach

• Drive for results – championing effectiveness and data centricity, bravery to test hypothesis, live a constantly learning mentality, strong analytical and evaluation skills and ability to turn findings into action

• Future thinking – be aware of trends and bring outside in perspective, translating them into test & learn pilots with local partners

• Strong collaborator and able to work across various internal functions and external partners, in particular with sales teams

• Strong ownership & Can-do attitude

• Excellent communication and presentation skills with analytical mind

• Strong project management skills

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: