Senior Manager Brand Orchestration & Planning

Just imagine turning shared brand priorities into one connected roadmap that helps teams make clearer decisions and move work forward. Then make it real.

As our Senior Manager Brand Orchestration & Planning, you'll turn shared brand priorities into joined-up work across Global Brand Development, our entities and the wider LEGO ecosystem. You'll help us see where different parts of the LEGO brand ecosystem can contribute to a shared brand priority and turn that into clear choices and plans. You'll maintain an integrated roadmap, connect workstreams and make decisions, dependencies and risks visible. You'll keep work moving between meetings while recognising when an issue needs coordination, clearer ownership or a strategic decision. And you'll help shape how Brand Orchestration works as its scope grows.

We offer a hybrid working model called Best of Both: three days in our Copenhagen office and up to two days from home.  No relocation assistance is offered for this role.

• Translated shared priorities into an integrated cross-functional roadmap with clear decision points and dependencies.
• Coordinated complex programmes across teams with different priorities and timelines, resolving issues and following decisions through to action.
• Created concise decision materials that brought together cross-functional inputs for leadership discussions.
• Identified dependencies, gaps or risks, clarified ownership and recognised when issues required coordination or a leadership decision.

• Delivered brand strategy or marketing planning work that connected priorities across different parts of a brand ecosystem.
• Worked across multiple products, channels or partner-led experiences within a brand ecosystem.

• Create a reliable, shared view of the Brand Orchestration roadmap, connecting priorities, owners, milestones and dependencies.
• Establish a practical rhythm for cross-functional planning, decisions and follow-through.
• Connect Brand Vision work with wider Global Brand Development and entity priorities.
• Give leaders concise information that makes progress, risks and decisions easier to understand.
• Spot where work is drifting, overlapping or stalling, and help determine whether better coordination, a decision or a change in direction is needed.

If you've worked in a role where you connected complex programmes across functions or markets and improved decisions or delivery, you'll feel at home here. What matters most is sound judgement, sensible trade-offs and the ownership to turn decisions into action.

You'll join Brand Orchestration within Global Brand Development, where we connect priorities and opportunities across the wider LEGO® ecosystem. We're a small team working closely with colleagues across the business. We value clear priorities, open discussion and reliable follow-through. You'll bring judgement, collaboration and ownership, influencing across teams without direct authority and facilitating discussions when different views need to become clear decisions. Our team works across London, Billund, Copenhagen and Shanghai, with a hybrid rhythm that keeps us connected while allowing flexibility.

You'll bring enough structure to complex, cross-functional work to keep it moving without creating unnecessary process. As our remit grows, you'll help land new brand strategy work, strengthen connections across the wider ecosystem and bring those insights into planning and priority discussions. You'll work closely with the Brand Orchestration Director and Senior Director, colleagues responsible for brand building, activation, expression and stewardship, as well as entity and channel partners.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: