Senior Manager, Branded Channel Lead

• →Lead the business of Korea BU’s branded channel (LEGO Certified Store & Merlin) to bring the LEGO Group and BU strategy alive in the market.
• →Develop and drive the channel strategy including customer development, store development and implementation plan of global initiatives, and yearly execution plan to achieve the goal of the company for the growth.
• →Lead the whole business in the branded channel to deliver commercial results against monthly/yearly sales targets.
• →Lead the external partners/customers to ensure the broader strategy alignment.
• →Facilitate the strategic agendas in the branded channel by jointly working with local marketing team and APAC/Glocal teams.
• →Engaged in local and globally-led projects as a local lead.
• →Lead a team of 3 direct reports to be responsible for the people development

Branded channel business (LCS/Merlin) plays a critical role in the LEGO group to deliver inspirational experience to shopper and consumer, and is also strategically important channel to grow our business in terms of both commercial and further brand building in Korea. Our ambition is to build uniquely branded and experiential retail experiences and deliver the our strong brand value to shopper/consumer. You will drive this ultimate goal to build a powerful shopper journey through emotional connections to consumers through the store expansion and superior shopping experience in the store by collaborating with the external partners and internal colleagues.

• Min 10 years business management experience in retail or customer management, preferably with B2C business, the brand retail, branded product industry experience in the headquarter roles.
• Working experience to lead or head Channel or Brand retail management Excellent strategic orientation skills with the ability to take a holistic perspective seeing the bigger picture to handle the complexities.
• Agile and driven attitude.
• Fluent verbal and written communication skills in both Korean and English. Experience as a people leader with a strong passion to develop the team and individual team member.

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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

Here is what you can expect: