Country Manager (Vietnam)

We are a fast-growing SaaS company in the EduTech space, operating mainly in Singapore, Vietnam, and Malaysia, with almost 2000 schools as customers. Our mission is to revolutionize early childhood education through technology and provide innovative, scalable solutions to our customers. 

Title: Country Manager 
Location: Hanoi
Reports to: CEO / Regional Leadership 

About the Role 

We are looking for a Vietnam Country Manager to own and grow LittleLives’ business in Vietnam.

This is a hands-on market-building role. You will start as the first core commercial leader for Vietnam, personally driving sales, developing key customer relationships and establishing the go-to-market engine.

As the business gains traction, you will have the opportunity to build and lead the team required to scale the Vietnam market.

We are looking for someone who is equally comfortable closing the first deals personally and building the organisation that can deliver the next stage of growth.

What You Will Be Doing

This is not a role where you join and immediately delegate sales to a team. We expect the Country Manager to first understand the market and demonstrate what works.

You will develop the annual Vietnam strategy and translate it into clear quarterly and monthly execution plans.

• Develop strong relationships with key existing customers.

• Identify churn risks and lead recovery plans.

• Identify upsell and expansion opportunities.

• Ensure customers realise value from LittleLives.

• Work with Customer Success and Product teams to resolve important market issues.

• Turn customer feedback into actionable commercial and product insights.

• Determine what capabilities and resources are required to scale.

• Recruit and develop the Vietnam team.

• Build clear roles, KPIs and accountability.

• Develop future sales and customer leaders.

• Create scalable processes without introducing unnecessary complexity.

• Continue maintaining direct relationships with strategic customers.

Team growth should follow business growth. When the market demonstrates the opportunity, we are prepared to invest and scale.

• Represent Vietnam customer and market needs.

• Provide competitor and market intelligence.

• Identify scalable product opportunities.

• Support localisation and market-specific requirements.

• Validate new products and business models.

• Identify opportunities for new revenue streams and partnerships.

• 7+ years of experience in business development, enterprise sales, country management or commercial leadership.

• Strong track record in B2B sales and personally closing deals.

• Experience building a market, business unit or commercial function.

• Strong commercial and strategic thinking.

• Able to operate hands-on while also thinking about how to scale.

• Strong relationships and negotiation skills.

• Comfortable working with founders, business owners and senior executives.

• Data-driven and comfortable owning revenue targets and forecasts.

• Entrepreneurial and resourceful

• Tech-savvy and comfortable with software and technology

• Experience in SaaS, EdTech, education or technology is preferred.

• Fluent Vietnamese and business English

We are looking for a builder first and a manager second.

Someone who is excited to: Sell → Learn → Prove → Build → Scale.

You should be willing to personally create the early momentum, while having the leadership capability to build a much larger Vietnam business when the opportunity is proven.

Compensation and Benefits 

• Competitive Salary

• 15 days of annual leave and 1 birthday leave per year

• Social insurance and private VBI insurance

• Yearly performance bonus

• Flexible working mode 

• Welfare benefit up to 400,000 VND/pax/month

• Annual mid-year company retreat 

• Work equipment with MacBook provided