Digital Director

Job Summary:

Live Nation, part of Live Nation Entertainment, is the largest live entertainment company in the world, consisting of five businesses: concert promotion and venue operations, sponsorship, ticketing solutions, e-commerce and artist management. Live Nation seeks to innovate and enhance the live entertainment experience for artists and fans: before, during and after events.

The Marketing Partnerships department is responsible for commercial brand partnerships across the Live Nation family. Our digital programmes, capabilities and expert execution are a renowned and vital element that make Live Nation a leader in our industry and in the wider sponsorship landscape. The position of Digital Director is an integral leadership position within this successful and high performing team.

The Digital Director is a delivery-focused leadership role within Marketing Partnerships, reporting to the Head of Digital Marketing. Working within the strategic direction set by the Head, the role is responsible for planning and delivering the digital elements of brand partnerships – from shaping ideas in response to client briefs, to the successful delivery of campaigns by internal teams and production agencies. The role requires a detailed knowledge of digital marketing (owned and bought media) as well as social-led content. Proven experience of seamlessly delivering complex multi-channel campaigns with internal stakeholders, production agencies and commercial brands.

Live Nation offers impressive employee benefits including tickets to shows and festivals and unlimited annual leave. The Farmiloe Building in Farringdon, London is a beautiful office to work in. Staff can enjoy use of arcade games in the basement games room, onsite gym equipment plus fitness and meditation classes. In addition to this, the office has a fully stocked complimentary coffee bar with barista to serve you your favourite coffee as you walk into the office and offers heavily subsidised lunch options. We hold regular staff events in our atrium stage space including hosting speakers and open mic nights to showcase Live Nation employee talent.

• Worked in digital within a commercial setting (preferably partnership experience)
• Have solid experience of digital media, content and reporting
• Excellent understanding of targeting consumer groups across owned and bought media
• Expert in creating digital marketing programmes in response to client
• Experienced in media planning, and in briefing and managing production agencies
• Confident line manager, who enjoys leading a delivery team and working closely with a Head of Digital Marketing

The following attributes determine how the role will be carried out and are required to be a success

• A collaborative team player who builds strong relationships across internal teams, clients and production agency partners
• Brings a confident, credible and composed presence to meetings, pitches and senior stakeholder discussions
• Brings a commercial, upsell-minded approach to every client conversation, always connecting digital back to brand outcomes and the next opportunity to grow the partnership.
• Leads with calm and sound judgement in a fast-moving environment, creating clarity and momentum for the team
• Takes ownership, proactively resolves challenges and shares for collective learning
• Supports, mentors and develops colleagues, fostering an inclusive and high-performing team culture
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• Digital planning and client solutions
• Work closely with Account Management, who lead client relationships and objectives, to develop commercially compelling, insight-led digital programmes for brand partners, within the strategic direction set by the Head of Digital Marketing.
• Translate client objectives into effective digital solutions, making full use of Live Nation’s suite of digital tools across owned, paid and social channels.
• Proactively identify and champion digital upsell opportunities across every partnership, framing Live Nation’s digital offering as a growth story for the brand throughout the relationship, not only at renewal.
• Contribute to and present persuasive proposals alongside the Head of Digital Marketing and the wider partnerships team, ensuring they are commercially viable and deliverable by internal teams and production agencies.

• Own the day-to-day delivery of complex multi-channel digital programmes, from planning and briefing through to execution, optimisation and reporting.
• Ensure campaigns are delivered on time, on budget, to a high standard and in line with contractual marketing rights.
• Coordinate internal stakeholders, the media team and production agencies, ensuring clear responsibilities, timelines and communication throughout delivery.
• Identify and resolve delivery risks proactively, making sound decisions in a fast-moving environment and escalating to the Head of Digital Marketing where appropriate.
• Challenge and approve on-site content capture plans, ensuring work is feasible, festival-approved and aligned with partner objectives.
• Use performance data and reporting to optimise activity, demonstrate value and support client renewal conversations.

• Lead, mentor and develop direct reports, creating a collaborative, accountable and high-performing digital team.
• Brief and manage production agencies on creative direction, production and delivery, with a particular focus on talent-led content for brand partnerships.
• Build trusted relationships with senior clients and stakeholders, providing clear, credible counsel and constructive challenge where appropriate.
• Commercial enablement and capability
• Help in producing high-quality case studies, sales materials and digital team assets that demonstrate the impact of digital programmes.
• Contribute to the ongoing development of the Digital Toolkit, sharing best practice and strengthening the team’s digital capability.

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender identity, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com

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Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.