23d ago

Local Digital Marketer - China

China·ShanghaiRemoteContractmid

OtherDigital Marketer

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Overview

Engagement: Independent Contractor; minimum 20–30 hours/week,

Technical Tools

OtherDigital Marketer

~1 min read

Native or professional-level Mandarin Chinese and strong professional English.
Current residence in Mainland China.
Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy.
Ability to localize marketing content rather than translate it literally.
Preferred: experience in electronics, manufacturing, engineering, technology, or another technical B2B sector.

~1 min read

→Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines.
→Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics.
→Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities.
→Support paid digital campaigns, audience targeting, and geo-targeting on China's platform ecosystem.
→Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking.
→Develop and localize marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts.
→Localize white papers, case studies, technical resources, and conference materials while preserving brand intent.
→Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production.
→Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS.
→Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages.
→Provide local market insights, competitor observations, and recommendations to the Marketing Lead.
→Prepare regular campaign performance reports with actionable recommendations.