Performance Marketing Specialist - Lokal Jobs

India·BangaloreFull-timemid

MarketingPerformance Marketer

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Quick Summary

Requirements Summary

As a Performance Marketing Specialist, you'll own end-to-end paid acquisition and play a key role in driving user growth across Lokal's product ecosystem. You'll be responsible for scaling campaigns,

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MarketingPerformance Marketer

Requirements

~1 min read

About the Role

~1 min read

As a Performance Marketing Specialist, you'll own end-to-end paid acquisition and play a key role in driving user growth across Lokal's product ecosystem. You'll be responsible for scaling campaigns, improving marketing efficiency, and identifying new growth opportunities through experimentation and data-driven decision-making.

Working closely with Product, Business, Sales, and Design teams, you'll optimize the entire acquisition funnel—from ad creatives to landing pages—to maximize growth while maintaining strong unit economics.

Responsibilities

~1 min read

→Own lead generation and user acquisition targets for Lokal Jobs.
→Plan, launch, and optimize campaigns across Meta Ads, Google Ads, and other paid acquisition platforms.
→Identify, experiment with, and scale new customer acquisition channels.
→Continuously optimize ROAS, CAC, CPL, CPA, CTR, and conversion rates through rigorous testing.
→Analyze campaign performance, customer cohorts, and funnel metrics to uncover growth opportunities.
→Design and execute A/B tests for creatives, audiences, landing pages, messaging, and bidding strategies.
→Partner with Product teams to recommend improvements based on user behavior, lead quality, and campaign insights.
→Build dashboards and performance reports that translate marketing data into actionable business decisions.
→Collaborate with Sales and Operations teams to improve lead quality and end-to-end conversion.
→Stay updated on industry trends, platform changes, and emerging growth channels.

1–2 years of experience in Performance Marketing or Growth Marketing.
Hands-on expertise in Meta Ads Manager and Google Ads.
Strong understanding of attribution, conversion tracking, analytics, and marketing funnels.
Experience optimizing campaigns for ROAS, CAC, CPL, CPA, and revenue growth.
Strong analytical skills with the ability to derive actionable insights from data.
Comfortable working with Excel, Google Sheets, Looker Studio, or similar reporting tools.
Excellent problem-solving and stakeholder management skills.
Ability to work independently in a fast-moving startup environment with a strong ownership mindset.