Audience Development Campaign Strategist

About us

Lower Street is a B2B branded podcast agency. We make shows for companies like
Booking.com, Adobe and Hampton - end to end, from strategy to production to growth. We're good at what we do, and only produce work we're genuinely proud of. Creative bravery is part of our ethos, so we push back when something isn't good enough and take creative risks most agencies won't.

The role

We make podcasts for some of the biggest B2B brands in the world. What keeps us good at it, and what makes what we do actually work, is that we take creative risks. We think hard about format, about what makes something genuinely worth listening to, about why most branded content is forgettable and how to make something that isn't.

As an Audience Development Campaign Strategist, you will work directly under Alex (Head of Audience Development) to support growth campaigns across paid, owned, and earned media.

You will be deep in the data, ensuring everything we launch is tracked, optimized, and summarized to the client. You will also use your creative skills and industry knowledge to write ad copy, identify partners for collaboration, and pitch shows to major platforms.

This is an ideal role for someone early in their career who is passionate about podcasts, loves problem-solving, and enjoys both spreadsheets and storytelling.

The team is remote and can work at a fast pace, but don't worry, you won’t be alone. We foster a collaborative culture and work together to make sure everything we produce is the absolute best it can be.

What you'll actually be doing

• Manage paid media, PR, and performance reporting across a number of clients, ensuring everything launches on time, runs smoothly, and delivers in full.
• Manage a high volume of small paid media campaigns across podcast vendors, including organizing creative assets, setting up tracking links, monitoring pacing, and communicating with vendors across time zones.
• Manage PR campaigns end to end, including client onboarding, research, partner identification, copywriting, execution, and reporting.
• Write short, engaging copy for ads, social posts, guests, and podcast promotions.
• Coordinate with podcast networks, publishers, and social partners on campaign setup, reporting, and troubleshooting.
• QA data across analytics platforms, verify reporting accuracy, and flag issues proactively.
• Assist with weekly and monthly performance summaries, ensuring podcast and media campaign performance data is accurate and clearly illustrated for the client.
• Monitor trends in podcasting, social media, and creator marketing to identify new opportunities for audience growth.
  
  

And, to be honest, while we expect the above to be the foundation for the role: it will adapt. As the landscape of the production world evolves, so will we. 

What we're looking for

Creative Bravery. You have opinions and you're not shy about them. When a report is slightly off, you say so. When something could be more interesting or data-driven, you push for it.

First Movers. Especially in an organization like ours, we benefit so heavily from people who feel inclined to raise their hand and try new things.

Human. You care about your colleagues as much as you do about the content we create. It means a lot to us to get to do the work that we do, and it means even more to collaborate with the folks on this team.

Skills

• Proficient in Microsoft suite (Excel, PowerPoint), and Google suite (slides, drive).
• Familiarity aggregating, organizing, and visualizing data.
• Strong written communication skills and the ability to write concise, engaging copy.
• Fluency in social media platforms and awareness of podcast and creator culture.
• Strong organizational skills and the ability to manage multiple priorities.
• Two or more years of relevant internship or entry level experience in media, marketing, or analytics.

Why Us?

• Work from anywhere. Your house in the country, a coffee shop in the city, a yurt in the forest -- we don’t mind. As long as you have strong enough wifi.
• Truly great work culture. We’re a young and small, but established company -- you can make a real impact, but we’re not in the business of micromanagement.
• Flexible Hours. Outside of ideally having some working overlap with UK working hours, we have a globally distributed, asynchronous team.
• Generous PTO, sick leave, and public holiday policy. Just throw us some notice and share where you go on holiday!
• Equipment Budget. Headphones, software, staplers, fax machine (probably not that last one) -- whatever you need to be set up for success.
• Professional Development Allowance. Courses, conference tickets, books -- we’re invested in you.
• Planned team retreats in really fun spots. At least once per year, we get together in cool places to collaborate and celebrate in person.

One thing: include the word "apricot" somewhere in your application. You'll know why when you work here.