Head of Digital Growth

Lula is on a mission to simplify business funding for South African SMEs. We build fast, digital-first fintech tools that make cash flow management seamless so business owners can focus on doing what they love. We’re a fast-growing, tech-driven team that values curiosity, collaboration, and high impact over red tape. Speaking of love, we’re looking for Lulas who love to make a difference to join our team and change the game.

• We Embrace Curiosity - We continuously seek better ways to deliver value with a solutions-over-problems mindset.

• We win as One - We collaborate, build strong relationships and value diverse perspectives

• We’re Driven by Purpose - We are passionate and committed to delivering the best products and services for SMEs

• We Execute with Ambition - We set ambitious goals, embrace challenges, and deliver with focus and determination.

Your core purpose in this role is to scale customer acquisition profitably through digital channels. Stepping into this position means taking full ownership of how Lula captures and converts demand online, spanning paid media, organic search and GEO, website, and the application journey.

This is a unique opportunity to build a high-performing in-house digital team driven by one clear outcome of delivering more funded SMEs at an economically viable cost. Because success here is measured by the real impact of approved and funded customers rather than vanity metrics like applications or traffic, you will partner closely with Brand, CRM, Analytics, Product, Sales, and Credit to bring this vision to life.

• →Segment, Snowflake, Mix Panel, GA4, Iterable

• 10+ years in digital or performance marketing, including at least 3–5 years leading teams.
• Deep, hands-on expertise in Google Ads and Microsoft Ads, and strong working knowledge of Meta and other channels.
• A track record of optimising to deep-funnel outcomes (qualified, approved or revenue-generating customers), not just leads, ideally using offline conversion imports and value-based bidding.
• Experience in lending, fintech, financial services or another high-consideration lead-generation category.
• Practical experience of conversion optimisation and experimentation, ideally with product and engineering teams.
• A strong understanding of SEO, and interest in how AI search is changing discovery.
• Experience bringing agency work in-house, or building a digital team from scratch.
• Strong commercial and analytical skills: you are comfortable with unit economics, payback and marginal return, and with GA4, Mix panel, snowflake or similar tools.