PPC Specialist

Lula is on a mission to simplify business funding for South African SMEs. We build fast, digital-first fintech tools that make cash flow management seamless so business owners can focus on doing what they love. We’re a fast-growing, tech-driven team that values curiosity, collaboration, and high impact over red tape. Speaking of love, we’re looking for Lulas who love to make a difference to join our team and change the game.

• We Embrace Curiosity - We continuously seek better ways to deliver value with a solutions-over-problems mindset.

• We win as One - We collaborate, build strong relationships and value diverse perspectives

• We’re Driven by Purpose - We are passionate and committed to delivering the best products and services for SMEs

• We Execute with Ambition - We set ambitious goals, embrace challenges, and deliver with focus and determination.

You will run Lula's paid search accounts day to day, across Google Ads and Microsoft Ads. You will take over the accounts from our current agency, rebuild them around quality rather than volume, and optimise them for approved and funded customers, not just clicks and applications.

• →Funded customers and disbursement value from paid search
• →Cost per funded customer against target
• →Approval rate of paid search applications
• →Brand search impression share
• →Budget pacing accuracy

• Segment, Snowflake, Mix Panel, GA4, Iterable

• 5+ years of hands-on Google Ads management, with meaningful monthly budgets; Microsoft Ads experience is a plus.
• Experience in lead generation, ideally in financial services, lending, fintech or insurance.
• Experience optimising to down-funnel outcomes, such as offline conversion imports, value-based bidding or CRM-linked conversions.
• Strong skills in Google Analytics 4, Google Tag Manager and Looker Studio (or similar).
• Confidence with data: spreadsheets are second nature, and SQL or Google Ads scripts are a bonus.
• Google Ads certification.
• Knowledge of the South African market is a strong advantage.