Brand Manager

PRIMARY OBJECTIVE: 

• To be a full-fledged “brand” manager of the designated brands and be responsible for strong P&L management skill and budgets. 

• Manage the marketing division and ensure that Marketing Executives & Trainers are effectively trained in order to maximize their marketing skills and know-how (after 6 mths or earlier). 

• Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier). 

SPECIFIC ACCOUNTABILITIES: 

NUMERICAL OBJECTIVE: 

• Achievement and accountability for individual brand targets – up to profit contribution level for each brand. 

• Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku. 

Manage the brand marketing budget, ensuring efficient allocation of resources. 

• Monitor expenses and ensure all activities are cost-effective and within budget. 

• Track and analyze the performance of marketing campaigns and initiatives. 

• Use key performance indicators (KPIs) to measure brand health and campaign effectiveness, adjusting strategies as needed. 

MARKETING: 

• Develop brand specific marketing calendar. 

• Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events. 

• Develop and provide marketing collaterals (i.e. POS displays etc). 

• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc. 

• Devise customer retention programs and CRM brand-specific activities to drive brand sales. 

• Accountability and tracking for the brands’ Advertising & Promotional Expenditure. 

INVENTORY: 

• Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.  

• Stock forecasting on new and existing products (including GWPs) of brand responsible. 

• Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels. 

DISTRIBUTION: 

• Work with sales team to provide support to garner entry into alternative distribution channels. 

DIVISION MANAGEMENT: 

• Provide leadership, guidance and direction for team members towards building and strengthening internal department structure. 

OTHERS: 

• Able to react to change productively and handle other essential tasks as assigned. 

• To have a strong and good working relationship with the principals. 

• To have a strong and good working relationship local internal team and regional team. 

• Marketing or Sales experience in beauty industry will be an added advantage 

• Strong presentation and communication skills 

• Marketing type, initiative, dynamic, highly committed and result-oriented. 

• Experience in marketing budget planning and P&L analytical 

• Pleasant and Mature personality, well organized and hard working style. 

• Good at problem solving, quick to respond and able to work outside when needs. 

• Excellent, proven interpersonal, verbal and written communications skills. 

• Excellent computer literacy in MS-Office (Word, Excel, Power Point). 

• Fluent in both English and Thai. 

• Bachelor’s degree or higher in Marketing, or related field 

• Marketing principle 

• Brand Management