8h ago

New

$92,475.00 USD - $160,290.00 USD/yr

Digital Marketing Automation Manager

United States·Bostonmid

Other

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Quick Summary

Key Responsibilities

Marketing Automation Strategy & Leadership Help shape and evolve marketing automation, personalization,

Technical Tools

Other

John Hancock is seeking a Digital Marketing Automation Manager to help advance our marketing automation, personalization, and customer engagement capabilities through a blend of strategic thinking, technical expertise, and operational excellence.

Reporting to the Director of Digital Marketing Strategy, this role serves as a subject matter expert in Adobe Marketo and marketing automation, partnering across the organization to design scalable customer journeys, support personalization initiatives, and optimize marketing operations. The role combines strategic planning with hands-on expertise, translating business objectives into automation solutions that improve customer experiences, drive measurable outcomes, and enhance our marketing technology capabilities.

This position is ideal for someone who enjoys solving complex business challenges, influencing stakeholders, and helping maximize the value of automation, data, and personalization across the customer experience.

Responsibilities

~2 min read

Marketing Automation Strategy & Leadership

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Help shape and evolve marketing automation, personalization, and customer engagement capabilities by identifying opportunities to improve marketing effectiveness, operational efficiency, and customer experience through automation, process optimization, and emerging technologies

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Serve as a strategic advisor to cross-functional stakeholders, helping translate business objectives and customer needs into scalable automation solutions, customer journeys, and marketing technology capabilities

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Promote innovation and continuous improvement by evaluating emerging MarTech trends, recommending best practices, and supporting the development of automation roadmaps, standards, and future-state capabilities

Platform Ownership & Architecture

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Serve as an enterprise SME for Adobe Marketo, providing leadership on platform architecture, governance, configuration standards, integrations, and best practices

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Define and maintain marketing automation operating models, data requirements, campaign frameworks, quality standards, and governance processes that support scale while managing risk

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Partner with Technology and MarTech teams to influence platform strategy and integration across Adobe Experience Platform (CDP), Salesforce, analytics platforms, and future customer engagement technologies

Personalization, Journeys & Customer Experience

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Lead the design and enablement of sophisticated customer journeys, lifecycle programs, and personalization initiatives spanning acquisition, onboarding, engagement, retention, and advocacy experiences

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Establish frameworks for audience segmentation, behavioral targeting, decisioning, and dynamic content activation across channels

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Design and oversee the implementation of complex, high-impact automation programs that require advanced technical expertise and cross-functional coordination

Measurement, Governance & Operational Excellence

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Partner with Analytics and business stakeholders to define measurement approaches, testing strategies, and reporting frameworks that connect marketing activity to engagement, conversion, customer value, and business outcomes.

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Promote operational excellence through strong governance, including data quality, privacy, compliance, QA, documentation, and marketing automation best practices, while supporting scalable communication planning and email calendar management processes

Requirements

~1 min read

5-10 years of experience in marketing automation, marketing operations, customer lifecycle marketing, CRM marketing, or related digital marketing disciplines

Deep expertise administering and architecting solutions within Adobe Marketo, including complex automation, segmentation, lead and audience management, triggered communications, and personalization

Demonstrated experience developing marketing automation strategies that support business growth, customer engagement, and operational scalability

Strong understanding of customer journey orchestration, lifecycle marketing, personalization, and data-driven experience design

Experience partnering across Marketing, Analytics, Technology, and business teams to lead complex initiatives in matrixed environments

Strong analytical and problem-solving skills with experience using performance insights to influence strategy and decision-making

Experience managing integrations between marketing automation platforms, CRM systems, customer data platforms, and related MarTech solutions

Exceptional communication, stakeholder management, and consulting skills, with the ability to influence senior leaders and drive alignment

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Boston, Massachusetts

Hybrid

$92,475.00 USD - $160,290.00 USD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify

Company: John Hancock Life Insurance Company (U.S.A.)

Location & Eligibility

Where is the job

Boston, United States

On-site at the office

Who can apply

About this job

Pay per year: $92,475–$160,290 a year; 86% above the $68,120 median for Other jobs on Jobera (125,697 salaries).
Who can apply: United States
Posted: Today
Employer: has 888 open jobs on Jobera in 17 countries.