Demand Generation Campaign Manager (Remote, US - ET/CT)

In most companies, research demand far exceeds supply. Time, cost, and lack of access to expertise hold teams back. In today’s AI-powered world, anyone can build a product fast. The real challenge? Deeply understanding user needs and building the right product. That’s where Maze comes in.

We believe companies shouldn’t have to choose between building fast and building right. Maze makes research accessible, intuitive, and fast so product teams can put user insights at the center of every decision.

Our platform enables researchers, designers, and product managers to quickly recruit participants, run studies autonomously, and surface insights that actually drive product decisions. Our AI capabilities automate the busywork and add depth and direction to the insights themselves.

That’s why Maze was recently named the #1 user research platform in UX Tools’ Design Tools Survey—and why we’re scaling fast across industries like B2B SaaS, e-Commerce, Financial Services, Retail, and Automotive, supporting world class customers such as Uber, Amazon, Atlassian, Anthropic & more.

Maze is a Series B company backed by top-tier investors (Felicis, Emergence & Amplify). We operate a global remote workforce driven by our core values.

You’ll own the execution of our core demand generation programs: paid campaigns run with our agency, lifecycle email, and the logistics for events and webinars. You’ll manage spend against plan, run tests on new channels, and track how leads move through the funnel so we keep improving both lead volume and quality. This is a hands on role for someone who likes shipping campaigns, reading the data, and tightening what’s already working.

• Own the day-to-day relationship with our paid media agency: set priorities, brief new campaigns, review creative and targeting, and hold the agency to performance goals.

• Review LinkedIn and Google campaign results weekly with the agency, and push for optimizations and new tests where results are lagging.

• Track paid spend against the monthly and quarterly plan, flag pacing problems early, and recommend where to shift budget based on results.

• Design and run small tests on new channels (for example Reddit and other paid social) and new creative or messaging. Share clear readouts on what worked, what didn’t, and whether to scale.

• Report on campaign performance to the marketing team to ensure we are all learning together.

• Continue to develop our email marketing programs through nurture tracks, triggered journeys and campaign sends in HubSpot.

• Build segmented, behavior-based programs that move leads toward a conversation with sales, and test subject lines, content and timing to improve results.

• Research, plan, and manage our presence at conferences, webinars, and field marketing events. Own the promotion, registration, logistics and follow-up for webinars and events, working with the wider marketing team to ensure all stakeholders are informed.

• Ensure the success of events by developing the post-event playbook and lead routing.

• Track how leads move from Lead to MQL, Meeting and Opportunity across your programs, and report results to marketing leadership regularly.

• Work with RevOps and the SDR team to spot lead-quality or routing problems and fix them.

• 3–5 years of SaaS B2B demand generation or campaign marketing experience

• Experience managing a paid media agency or partner. You can write a clear brief, QA a campaign, and tell when performance numbers need a harder conversation.

• Working knowledge of LinkedIn and Google Ads, so you can judge the agency’s recommendations rather than just pass them along.

• Experience building and optimizing email nurture or lifecycle programs in a marketing automation platform.

• Comfort with funnel metrics. You can pull the data, find what’s off, and suggest a fix.

• Strong organizational skills. You can run several campaigns and events at once without dropping details.

• Clear written communication, both for campaign copy and for reporting results.

• Experience with Hubspot and Salesforce.

• Experience working closely with SDR or sales teams on lead follow-up.

• Familiarity with tools or audiences in the product, design or research space.

At Maze, we are dedicated to building an equitable, inclusive, and authentic workspace. Unique and diverse perspectives are welcomed, and continuous growth is encouraged. We believe that people are more than their resumes, so if your past experience looks different than the criteria listed, we'd still love to hear from you. We appreciate and celebrate non-traditional life routes and encourage you to apply should you connect with a job description or the Maze culture. 

Maze values transparency and it enables us to approach compensation equitably across the world. We are informed by data and regularly check our salary ranges (either United States or Rest of World) against other venture backed companies. Additionally, we are proud of our holistic and generous benefits offerings, included in every compensation package.

Your salary is dependent upon many factors, including years of experience, expertise, etc. During your first interview, you can expect to have an open conversation with your recruiter regarding your compensation expectations.

• Early-stage startup: You will join an early-stage startup with less than 150 team members. This means you'll have the unique opportunity to directly impact success and help shape the future of Maze.

• Market disruption: We believe that the way companies build products is fundamentally broken and the user research market is ripe for disruption. For too long, companies have been forced to choose between rapid development without user insights or investing months into research before bringing products to market. But there's finally a groundswell building around a path forward that eliminates this compromise - and Maze is leading the charge.

• Product-market Fit: Maze is used by 100,000+ brands across 4,000 companies, from SMB to enterprises, and in the last fiscal year, we saw 6.5M questions answered, supporting 25K decisions

We understand you might be excited about the job you’re applying for, we are excited you are interested! However, please refrain from reaching out to our current team members on LinkedIn for referrals. Our policy is that referrals can only be provided by team members who personally know the candidate. With the high volume of interest in our roles, contacting our team members who are not involved in recruitment can be overwhelming. Additionally, please avoid submitting support tickets regarding your application, as our support team is not involved in the hiring process. Rest assured, our recruitment team is diligently reviewing all applications and will reach out directly if there is a match.