Associate Director, Digital Partnerships

Business Overview 

We understand what makes people human and how they interact with their environment... and it's more than their demographic, their condition or their profession. With over $17 Billion in marketplace clout, and part of the IPG Mediabrands family, Healix is an innovative global healthcare media agency with unparalleled buying power, preferred rates, and a proven track record for success. We’re a company filled with creative thinkers who are experts in healthcare, and who examine issues, brainstorm solutions, and recommend media engagement strategies based on insights that others often don’t see.  

Position Overview 

The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division. 

Responsibilities 

• Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and share leadership accountability for team’s day-to-day responsibilities. 

• Manage partnership deliverables and expectations with clients on a daily basis 

• Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s 

• Responsible for ensuring the Digital Partnerships team has clear strategy, budget and objectives at all times  

• Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency  

• Provide Partnerships support for various New Business pitches  

• Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business 

• Support MAGNA aggregate negotiations across all Digital media channel 

Required Skills and Experience 

• Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors  

• Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies 

• Ability to drive projects from conception to completion; project management experience 

• Proven knowledge of online planning and research tools and resources 

• Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT  

• Superior analytical abilities and quantitative skills, including math proficiency  

• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint 

Desired Skills and Experience  

• 6+ years relevant experience including 3+ years supervisory experience ideal 

• Demonstrated critical thinking and problem-solving abilities   

• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure  

• Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others 

• Programmatic experience. Experience working with a DMP preferred 

• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.