Director, Growth Analytics

United States·Los Angelesexecutive

Data ScienceOtherDirector, Growth AnalyticsAnalyticsData & AI

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Quick Summary

Overview

Position Summary Your role is to assist with and be a key analytics POC for a cloud computing brand. This entails building, scaling and elevating a holistic approach to campaign execution and measurement across all channels and helping to guide the team managing all deliverables for the client.

Key Responsibilities

Development of client-specific measurement plans Manage the outputs of day-to-day requirements and workflow of the client as it relates to analytics Responsible for presentation to client, with support from your team, with focus on recommendations…

Technical Tools

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The Growth Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

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External facing responsibilities:

→Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
→Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
→Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
→Lead the measurement plan development and execution.
→Anticipate client’s needs and proactively developing solutions to address them.
→Ensure timely follow through on all scheduled and ad hoc deliverables.
→Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
→Recommend and implement research that will aid in the consumer insight gathering and strategic process.
→Identify opportunities to continuously improve processes.
→Lead, mentor and train managers and ADs.
→Contribute to the consumer segmentation and audience identification/exploration processes.
→Design tests to measure the incremental impact of media on business outcomes.
→Provide ad hoc support to the clients to solve broad strategic marketing problems.

Internal facing responsibilities:

→Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
→Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
→Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
Industry Knowledge in marketing analytics and data (1^st and 3^rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
Expertise in audience-based marketing and data-driven advertising
Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
Proven leadership ability and strong, impactful client relationship experience
Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

Knowledge of agency-side media campaign planning and execution process is desirable, but not required
Knowledge of Tableau or any other dashboard & data visualization tools

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed. 

We See You at IPG Mediabrands.

What We Offer

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We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 