Manager, Business Analytics

The Manager, Business Analytics — HCP & DTC Client Solutions will support campaign analytics, measurement, reporting, and optimization initiatives across both HCP and DTC / patient media programs for a major healthcare client. This role will focus on delivering actionable analytics, managing day-to-day reporting workflows, and supporting cross-channel measurement and optimization efforts.

The Manager will work closely with Business Analytics leadership, Audience Intelligence, Data Science, Comms Design, Investment, and client teams to ensure analytics deliverables are timely, accurate, scalable, and actionable. The role requires strong analytical capabilities, attention to detail, operational rigor, and the ability to translate data into meaningful business insights.

This position is ideal for someone who combines strong campaign analytics experience with an interest in healthcare marketing, omnichannel analytics, and measurement innovation.

Campaign Analytics & Reporting

• →Support analytics and reporting initiatives across HCP and DTC / patient campaigns
• →Develop and maintain:
• →dashboards
• →campaign reporting
• →KPI tracking
• →analytical summaries
• →optimization reports
• →Monitor campaign performance and identify trends, risks, and optimization opportunities
• →Ensure accuracy and consistency of analytics deliverables across channels and campaigns

Measurement & Accountability Support

• →Support implementation of client-specific measurement plans and KPI frameworks
• →Assist with cross-channel measurement initiatives spanning:
• →HCP media
• →DTC media
• →audience activation programs
• →omnichannel campaigns
• →Help operationalize analytics workflows supporting campaign accountability and optimization
• →Support reporting automation and standardization efforts

Insight Generation & Optimization

• →Analyze campaign and audience performance data to generate actionable insights
• →Identify opportunities to improve:
• →audience engagement
• →media efficiency
• →channel performance
• →optimization effectiveness
• →Partner with Audience Intelligence, Investment, and Comms Design teams to support optimization recommendations
• →Help translate analytics into business-focused narratives and recommendations

Workflow & Operational Management

• →Manage day-to-day analytics workflows and reporting timelines
• →Coordinate deliverables across analytics, audience, data management, and activation teams
• →Ensure timely delivery of recurring and ad hoc analytics requests
• →Support process improvement initiatives that improve efficiency and scalability

Cross-Functional Collaboration

• →Partner closely with:
• →Business Analytics leadership
• →Audience Strategy
• →Data Science
• →Data Management
• →Comms Design
• →Investment teams
• →Support integration of analytics into broader campaign planning and optimization processes
• →Help maintain alignment between reporting, measurement, and business objectives

Advanced Analytics Support

• →Support implementation of emerging measurement methodologies including:
• →attribution
• →audience quality analysis
• →incrementality
• →digital optimization frameworks
• →Collaborate with Data Science and Audience Intelligence teams on advanced analytics initiatives
• →Stay informed on healthcare analytics and media measurement trends

• 3–5 years of experience in analytics, business intelligence, campaign analytics, or media analytics
• Healthcare/pharma analytics experience preferred
• Strong understanding of:

• HCP media ecosystems
• DTC / patient engagement analytics
• campaign reporting
• media performance measurement

• Experience with:

• Tableau or BI platforms
• Excel
• SQL preferred

• Familiarity with:

• campaign analytics
• KPI frameworks
• audience analytics
• optimization reporting

• Strong analytical, organizational, and communication skills
• Ability to manage multiple priorities in a fast-paced client environment

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.