Director of Content & Audience Growth

Mediatech is one of the fastest-growing digital publishing houses, reaching over 25 million people every month across Cybernews, Wellness Pulse, InvestorsObserver, and our wider network.

We deliver trusted, independently researched insights across tech, cybersecurity, health, and finance. Our investigations have exposed major security issues at NASA, WhatsApp, ChatGPT, PayPal, LinkedIn, and the Red Cross, and uncovered the largest-ever password leak (RockYou2024).

We’re a team driven by curiosity, impact, and fast growth - and we’re looking for people who want to build with us.

The Content & Audience Growth team brings together three disciplines that too often work in silos: PR, editorial, and YouTube brand content. Together, they own the full story lifecycle across Mediatech's portfolio brands (Cybernews, Wareable, CoolTechZone, Wellness Pulse, and more) - from the article that breaks a story, to the video that brings it to life, to the earned coverage that extends its reach. Rather than operating as three separate departments chasing three separate metrics, the team works as one ecosystem: formats and assets move fluidly between editorial, video, and PR to maximize the value of every piece of content. The result is an audience engine that has grown 227% year over year in Q2 2026, reaching over 140 million people in a single quarter - with far more upside still untapped in how these teams and audiences connect.

You are a content leader who thinks in ecosystems, not channels. You know that a strong story can live as a video, an article, and a social cut - and that most media companies leave that value on the table because their teams work in parallel instead of together. You want to fix that.

You're energized by bringing PR, editorial, and YouTube brand content under one strategic direction. You lead through team leads and senior specialists, you're comfortable influencing people who don't report to you, and you know how to get functions with different definitions of success to pull in the same direction.

You're as fluent in audience and format thinking as you are in commercial reality. You care about reach, but you care more about what that reach delivers: organic traffic, returning sessions, authority, inbound partnerships, and monetization flexibility. And you're motivated by the scale of the opportunity - there's significant upside still untapped in how these teams and audiences connect.

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  Own the unified content strategy across YouTube, social media, and editorial for Mediatech portfolio, turning business goals into one clear direction

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  Build the content synergy model - a repeatable system for how stories, formats, and assets move between teams to maximize reach, efficiency, and impact from every piece of work

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  Lead and develop team leads across the content ecosystem, setting clear accountability, shared standards, and a common definition of success

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  Drive audience growth across the portfolio, identifying where cross-team collaboration unlocks reach that no single team could deliver alone

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  Connect content performance to commercial outcomes - traffic, returning sessions, brand authority, inbound partnership and sales opportunities, and monetization flexibility - working closely with business stakeholders to turn audience into revenue

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  Define shared planning rhythms, editorial calendars, and decision-making frameworks so teams operate as one ecosystem rather than separate departments

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  Establish the metrics, reporting, and feedback loops that show what's working across channels, and make sure insights travel between teams instead of getting stuck in one

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  Spot emerging trends, platform shifts, and format opportunities, and convert them into coordinated plays across video, social, and editorial

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  Protect and strengthen brand consistency and quality standards across every touchpoint and every brand in the portfolio

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  Build a testing culture: pilot new concepts, evaluate them honestly, kill what doesn't work, and scale what does

   

• Experience managing through team leads and building high-performing structures, rather than managing execution directly

• Experience leading content or media functions, with responsibility spanning multiple channels or brands

• Track record of growing audiences and delivering measurable commercial results from content

• Understanding of at least two of the following YouTube and video, social platforms, editorial and publishing is a plus

• Ability to align teams with different cultures, workflows, and success metrics behind a shared strategy

• Strong analytical thinking, with confidence working across performance data, experiments, and cross-channel attribution

• Experience building systems and processes that improve execution at scale - planning, prioritization, quality control, reporting

• Clear, structured decision-making: you can explain your reasoning, focus on outcomes, and make calls without full information

• Excellent stakeholder management and communication skills, including with senior business leadership

• A proactive, ambitious mindset and real curiosity about audiences, platforms, and where media is heading

• Bonus points for experience in digital publishing, multi-brand environments, or scaling content operations across several verticals

   

• From 5500 EUR/month. Keep in mind that we are open to discuss a different salary based on your skills and competences

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