EPT _ Upsteam MKT _ AI/Digital Manager

Careers that change lives start here. Medtronic is a global leader in healthcare technology with a Mission to alleviate pain, restore health, and extend life. Our 95,000 employees work across more than 150 countries to put patients first — developing innovative medical technologies that improve the lives of 72+ million patients each year. Your unique talents will help shape the future of healthcare while building a career grounded in purpose, growth, and impact.

Responsibilities may include the following and other duties may be assigned.

• Track emerging trends in AI, digital health, and digital marketing; conduct industry research and benchmarking to identify innovation opportunities for EPT business.
• Identify and evaluate AI and digital use cases across therapy promotion, HCP engagement, sales enablement, patient screening, and patient management.
• Assess business value, technical feasibility, and implementation priorities to build a pipeline of AI and digital innovation initiatives.

• Explore AI-enabled marketing initiatives to enhance therapy and product awareness, digital content engagement, and audience reach.
• Drive Generative Engine Optimization (GEO) initiatives to improve the accuracy, completeness, and visibility of EPT therapy and product information across major AI search platforms.
• Explore AI-driven solutions to enhance HCP engagement, deliver personalized digital experiences, and improve marketing effectiveness.

• Translate business needs into actionable AI and digital solutions through solution design, feasibility assessment, and business case development.
• Collaborate with IT, business teams, and external technology partners to develop, pilot, and deploy digital solutions, driving innovation initiatives from concept to implementation.
• Monitor project performance and user feedback to drive continuous improvement and scale successful solutions.

• Identify, evaluate, and manage external technology platforms, AI vendors, and digital partners to support business innovation needs.
• Establish and maintain partnerships with AI platforms, search engines, and third-party digital channels in accordance with company policies and governance requirements to enhance content reach and engagement.
• Track digital program performance and customer engagement metrics, analyze digital behaviors, and generate insights to drive continuous optimization.

• Bachelor's degree or above in Marketing, Computer Science, Information Technology, Life Sciences, or other related fields.

• 5+ years of experience in the healthcare, pharmaceutical, or medical device industry, including 3+ years in Digital Marketing, Digital Health, Marketing Innovation, or related functions.
• Hands-on experience in AI-enabled marketing initiatives or digital health solutions, including external technology partner evaluation and project implementation.
• Experience in digital product development, AI applications, or cross-functional innovation projects is preferred.
• Experience in the cardiovascular field, particularly in cardiac rhythm management, electrophysiology, or related medical device areas, is preferred.

• Good understanding of AI technologies, digital platforms, and emerging applications.
• Strong business needs assessment, solution design, and business case development capabilities.
• Strong project planning and execution skills, with the ability to drive initiatives from concept to implementation.
• Innovative, proactive, and results-oriented, with strong problem-solving skills.
• Strong ownership, communication, stakeholder management, and project execution capabilities.

• AI与数字化创新追踪

• 跟踪AI、数字医疗及数字营销前沿趋势，开展行业研究与标杆分析，识别EPT业务数字化创新机会。
• 围绕疗法推广、HCP互动、销售赋能、患者筛查及患者管理等业务场景，识别并评估AI及数字化应用机会。
• 评估潜在应用的业务价值、技术可行性及实施优先级，建立AI与数字化创新项目储备。

• AI赋能营销与数字化互动

• 探索AI赋能的营销应用，提升重点疗法及产品的市场认知、数字内容互动及目标受众触达效率。
• 推动生成式AI搜索优化（GEO），提升EPT疗法及产品信息在主流AI搜索平台中的准确性、完整性及可见度。
• 探索AI驱动的HCP互动及个性化数字体验方案，提升数字营销效率与效果。

• 数字化解决方案开发与项目管理

• 结合业务需求，开展AI及数字化解决方案设计、可行性评估及商业论证，将业务需求转化为可落地的解决方案。
• 协同IT、业务团队及外部技术合作伙伴，推动数字化解决方案开发、试点及部署，推进创新项目从概念到落地。
• 持续跟踪项目表现及用户反馈，推动解决方案迭代优化及成功项目的推广应用。

• 数字化生态与合作伙伴管理

• 根据业务创新需求，筛选、评估及管理外部技术平台、AI供应商及数字化合作伙伴。
• 根据公司政策及治理要求，建立并维护与AI平台、搜索引擎及第三方数字渠道的合作关系，提升数字内容触达及互动效果。
• 跟踪数字化项目表现及客户互动指标，分析用户数字行为，形成业务洞察并推动持续优化。

• 市场营销、计算机科学、信息技术、生命科学或其他相关专业本科及以上学历。
• 5年以上医疗健康、制药或医疗器械行业经验，其中3年以上数字营销、数字医疗、营销创新或相关职能经验。
• 具备AI营销应用或数字医疗解决方案的实际项目经验，包括外部技术合作伙伴评估及项目实施。
• 具备数字化产品开发、AI应用或跨部门创新项目经验者优先。
• 具有心血管领域工作经验者优先，熟悉心脏起搏、电生理或相关医疗器械领域者优先。

• 熟悉AI技术、数字化平台及创新应用
• 具备良好的业务需求分析、解决方案规划及商业论证能力
• 较强的项目规划及执行能力
• 具创新意识、主动性及结果导向，善于解决问题
• 具有较强的责任心，优秀的沟通协调能力和项目推动力

• Develops program marketing plan including strategies, objectives, tactics and budget.
• Conducts market analyses to maintain an appropriate level of understanding of health care financing, organization, systems and standards for care delivery to support program marketing plans.
• Initiates market research regarding economics of care delivery.
• Establishes and executes promotional strategies required to support program marketing plan.
• Develops and maintains relationships with health system customers to understand customer needs.
• Also develops and maintains relationships with internal business unit, marketing and sales staff to develop and execute the program marketing plan.

Autonomy: Recognized expert, managing large projects or processes .
Exercises considerable latitude in determining deliverables of assignments, with limited oversight from manager .
Coaches, reviews and delegates work to lower level specialists.

Organizational Impact: Contributes to defining the direction for new products, processes, standards, or operational plans based on business strategy with a significant impact on work group results .
May manage large projects or processes that span outside of immediate job area.

Innovation and Complexity: Problems and issues faced are difficult, moderately complex and undefined, and require detailed information gathering, analysis and investigation .
Develops solutions to moderately complex problems, and/or makes moderate to significant improvements of processes, systems or products independently to enhance performance of job area.
Implements solutions to problems.

Communication and Influence: Represents organization as a primary contact for specific projects and initiatives; communicates with internal and external customers and vendors at various levels .
May negotiate with others to reach understanding or agreement, and influence decision-making.

Leadership and Talent Management: Typically provides guidance, coaching and training to other employees within job area.
Typically manages major / moderately complex projects, involving delegation of work and review of work products, at times acting as a team leader.

Required Knowledge and Experience: Requires mastery of a specialty area and full knowledge of industry practices, typically obtained through advanced education combined with experience.
May have broad knowledge of project management.
Requires a Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R. § 214.2(h)( 4)(iii)(A) and minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

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