Senior Marketing Operations Specialist -

·  Optimize Hubspot Strategy for full funnel alignment with Marketing, Sales, and Customer Success teams.

·   Work with the Growth Marketing team to build and scale Merkle Science’s marketing operations & insights ·   function, creating the right marketing operations framework, automation, and reporting to accelerate our growth.

·   Standardize campaign processes around lead capture, data capture, assignment, notification and other workflows.

·   Develop reports that help the marketing team analyze key KPIs including marketing channel performance and effectiveness, funnel conversion rates, and other key conversion metrics.

·   Build the attribution model for the marketing organization and help clearly define the marketing impact on the growth of the company.

·   Manage ongoing projects and effectively communicate status across stakeholders.

·   Balance long-term projects with day to day changes and demands across a dynamic go to market organization.

·   Serve as primary system administrator for marketing operations platforms and integration points.

·   Draft documentation and update ongoing documentation around new and existing system architecture

 

·       5+ years of experience in Marketing Automation / Marketing Operations in a B2B SaaS environment

·       Hands-on experience with HubSpot and Salesforce is a must

·       Attention to detail is your way of life. You nit-pick every little detail - from why a field is not populated, to why it is attributed differently, to why it is even spelt wrong.

·       You like to work in a team environment with a lot of cross-functional collaboration.

·       Bonus Points For Hubspot certification and/or SFDC certifications