Marketing Manager

• Develop and execute integrated marketing strategies supporting MicroVision’s growth priorities and commercial pipeline;
• Build go-to-market plans for products, technologies, market segments, and strategic initiatives;
• Translate complex technical capabilities into differentiated messaging, positioning, and customer-facing narratives;
• Partner closely with sales and business development to develop campaigns, tools, content, and programs that create and accelerate opportunities;
• Lead demand-generation and account-based marketing initiatives targeting priority customers and markets;
• Develop high-impact sales enablement materials, including presentations, product collateral, case studies, videos, demonstrations, and digital content;
• Plan and execute industry events, trade shows, customer demonstrations, webinars, and other market-facing programs;
• Collaborate with product and engineering teams to understand technology roadmaps, customer requirements, and competitive differentiation;
• Conduct market, customer, and competitive analysis to identify emerging opportunities and inform commercial strategy;
• Manage digital marketing programs, including website content, email, social media, paid campaigns, and marketing automation;
• Establish KPIs and measurement systems to evaluate marketing performance, pipeline contribution, engagement, and ROI;
• Manage external agencies, partners, vendors, budgets, and project timelines as needed; and
• Support broader corporate communications and thought-leadership initiatives in partnership with the communications team.

• 8-10 years of progressive B2B marketing experience, ideally within advanced technology, defense, aerospace, autonomy, robotics, sensing, semiconductor, photonics, automotive, or related industries;
• Demonstrated experience developing and executing go-to-market strategies for complex technical products;
• Strong product marketing skills, including positioning, messaging, segmentation, competitive analysis, and sales enablement;
• Experience partnering directly with sales and business development teams to support pipeline development and revenue growth;
• Ability to understand sophisticated technologies and communicate their value clearly to technical and non-technical audiences;
• Experience marketing to enterprise, industrial, government, defense, or other complex buying environments is highly desirable;
• Strong writing, presentation, project management, and cross-functional leadership skills;
• Experience managing multiple programs simultaneously in a fast-moving environment; and
• A bachelor’s degree in a relevant field; an advanced degree a plus.

You are curious about technology and motivated by turning innovation into commercial impact. You ask questions, learn quickly, and can move comfortably between engineers, sales leaders, customers, executives, and creative partners.

You don't need a large team or layers of infrastructure to get things done. You see what needs to happen, bring the right people together, and drive work forward. You are comfortable operating both strategically and tactically – you build the plan and then help execute it.

Most importantly, you understand that great technology marketing isn't about simplifying the technology until the differentiation disappears. It's about understanding what makes the technology matter – and telling that story in a way that moves customers to action.

MicroVision is proud to offer employees a comprehensive benefits package.  Find benefits details here.

Apply to connect with our Talent Team and learn more!