UI / UX Designer

Discovery → delivery: Plan and run lean discovery; translate insights into flows, wireframes, and high‑fidelity prototypes; validate with evaluative research. E‑grocery & omnichannel: Design list‑building, re‑order, substitutions, delivery slotting, order tracking, and receipts. Design system: Evolve tokens/components, variants, and patterns with RTL/LTR parity and localization; maintain code parity (Storybook/design‑token exports) and CI checks for a11y/theming. Metrics & experiments: Define UX metrics and baselines; partner on instrumentation; propose A/B / multivariate tests; iterate to measurable uplifts (order conversion, AOV, reorder rate, retention, Customer feedback). Content & trust: Write clear Arabic/English microcopy; design for transparent pricing, consent, substitutions, and inventory nuance; build trustworthy UI. Accessibility & performance: Enforce WCAG 2.2 AA; set Core Web Vitals budgets; design resilient flows for intermittent connectivity. Cross‑functional delivery: Partner with Product on scope/dependencies/risks; break work into incremental releases. Documentation & hygiene: Keep decisions documented; maintain tidy, versioned design files with naming conventions and traceability. Requirements Bachelor’s in HCI/Interaction/Product Design, Human Factors, Visual/Industrial Design, or similar. Experience: 3+ years designing for e‑commerce/omnichannel retail, grocery/CPG, marketplaces. Experience at a top MENA company or startup. Portfolio with shipped work (B2C shopper flows and/or internal retail tools), showing problem → solution → impact, systems thinking, and measurable results. Tools & craft: Figma (auto‑layout, variables, prototyping), design tokens, component libraries, usability testing fundamentals. Accessibility & performance: WCAG, performance‑aware design, high‑quality handoff, file/version hygiene. Proven ability to navigate ambiguity, make trade‑offs, and deliver outcomes with incomplete data and shifting priorities. AI fluency: Safe, effective use of AI/LLMs to accelerate research, content, synthesis, and QA. Benefits