Supervisor, Analytics Implementation

• Work with our planning and execution teams to turn campaign KPIs into a tracking plan: the website actions and conversions that make each KPI measurable.
• Walk those teams through what each event means, so they optimize toward the right signal.
• Align tagging within an omnichannel framework to connect online, tagged conversions with non-tagged offline touchpoints, creating a complete view of the customer journey.

• Build and audit Google Tag Manager containers and GA4 properties across client sites, web and server-side.
• Implement conversion tracking for Google Ads, Meta, Microsoft, etc, including Conversions API and enhanced conversions.
• Ship changes through the client's own developers, whatever platform they run.

• Take remediation projects from audit to validated fix, with a plan the client signs off on line by line.
• Prove every fix with network-level validation before it's called done.

• Keep campaign naming and UTM standards clean, along with the Google Ads automation that applies them.
• Stand up data connections into BigQuery and Funnel.io, then check them with SQL.

• New clients start with you, from access requests to an inventory of everything already firing.
• Tell a client's IT team exactly what is blocking a tag and what to change.

• Document each client's setup so anyone on the team can pick it up, down to which tag fires which conversion.
• Write the implementation instructions and handoff docs clients keep after the work ships.

• Operationalize naming conventions and data standards within Funnel.io to ensure automated, clean data pipelines across marketing channels.

• Four to six years of hands-on analytics implementation, at least two of them at an agency or consultancy juggling multiple clients.
• Previously developed a tracking plan or solution design document clear enough that a developer could implement it without you."
• Time in regulated categories. Several of our clients are banks and health brands, so CSP reviews and health-data restrictions come with the job.

• GTM you've built from an empty container, and GTM you've inherited and untangled. We'll ask about both.
• GA4 configuration at depth, plus enough understanding of SQL to check the BigQuery export against what the interface claims.
• Conversion APIs and enhanced conversions, including where the hashing happens and why.
• Working command of Consent Mode and how consent platforms gate tags.
• JavaScript and the DOM at the level a clean dataLayer requires.
• The judgment to spot agent output that looks right and isn't.

• Writing a client developer can follow on the first read.
• Comfort running a technical call with a client's developers or compliance team without someone senior in the room.

• Ability to partner with cross-functional teams seamlessly
• Strong and timely communication skills across platforms
• Capable of navigating an entrepreneurial fast-paced environment

• Server-side GTM, ideally on Stape
• Funnel.io
• Shopify custom pixels and Liquid
• Apps Script or Python
• Adobe Analytics, for clients who run it alongside GA4

The pay range for this role is:

$85,000 - $115,000 per year