Lifecycle Marketing Manager

Minno is a global media and technology company based in Nashville, Tennessee, on a mission to help kids and families experience Jesus every day through media and technology.

Founded in 2019, Minno is building the most trusted Christian media brand for the next generation. Through our streaming platform, original programming, publishing, and digital presence, we spark children's curiosity about God and the Bible, support parents, and create joyful, lasting faith experiences for families worldwide.

We're a fast-growing startup — powered by a mission-driven team with experience at Amazon, PBS KIDS, Duolingo, Disney, DreamWorks Animation, Noggin, and leading studios and startups. Our growth has placed us in the top 1% of direct-to-consumer subscription businesses, and we are scaling rapidly following the close of our Series A round, led by Konvoy Ventures.

Minno is a Nashville-based global media company serving Christian kids and families through: 

• Minno Kids: Our flagship ad-free streaming platform experiencing triple-digit growth
• Minno Originals: Award-winning original programming including "Laugh and Grow Bible for Kids" and "Young David" 
• YouTube channel: The fastest-growing Christian kids' channels with triple-digit year-over-year growth 
• Minno Press: Our successful publishing unit behind bestselling children's titles, including the award-winning "Minno Laugh & Grow Bible for Kids." 

We differentiate ourselves through creative excellence, faithful curation, parent partnership, and a global vision that honors the diversity of the Church. Minno is a public benefit corporation, and our mission fuels everything we do.

• Experiential Excellence:  Top-tier quality that changes expectations and raises the bar for Christian content. 

• Safe Entertaining Christian Content: Kid-friendly, entertaining, engaging, age-appropriate, and Biblically aligned content. 

• Practical Faith Support:  Resources that cultivate faith, invite conversation, and foster spiritual growth. 

• Values the Global Church: Honoring the diversity of the global church and people as image bearers of God. 

As a public benefit corporation, Minno is committed to helping kids and their families experience Jesus every day through media and technology. This mission drives everything we do.

The Lifecycle Marketing Manager will help drive Minno’s SEO- and AEO-led growth by supporting the execution of our resource center, email and SMS programs, and related content operations. This role will be responsible for building and managing key conversion paths that turn visitors into subscribers, including landing pages, forms, follow-up flows, and supporting data and systems. We’re looking for someone who can execute strategy, think through the customer journey, use AI and experimentation to improve how work gets done, and help turn ideas into action.

This role will help grow Minno’s audience and subscriber base by connecting content, SEO/AEO, email, SMS, and conversion pathways. The Lifecycle Marketing Manager will turn strategy into action by improving how visitors become subscribers and how leads and members move through key lifecycle journeys.

This is a hands-on role for someone who enjoys execution, organization, experimentation, and using tools — including AI — to make marketing work smarter and faster.

• →Execute Minno’s content, SEO, and AEO priorities to increase content output, organic rankings, and search visibility over time.
• →Build and manage lifecycle pathways that grow email and SMS subscribers from content and resource center traffic.
• →Own the execution of connected lifecycle marketing journeys across web, email, and SMS to support conversion, engagement, and retention.
• →Manage content marketing operations to keep deliverables on schedule, publishing consistent, and priorities moving from plan to launch.
• →Leverage AI tools and resources to increase efficiency and improve the quality of content planning, production, editing, reporting, and gap identification.
• →Maintain timely reporting and organized execution across marketing initiatives so leaders have clear visibility into performance, progress, and issues requiring action.

Success in this role will be measured across several areas, including:

• Growth in email and SMS subscribers from content, resource center, landing page, and form sources
• Improved conversion rates from content visitors to known leads and subscribers
• Increased SEO/AEO visibility, organic traffic, priority keyword rankings, and content discoverability
• Consistent execution of resource center, blog, lifecycle, and campaign priorities
• Stronger lifecycle coverage across acquisition, onboarding, engagement, conversion, retention, and win-back touchpoints
• Improved email and SMS performance, including engagement, click-through, conversion, unsubscribe, and list-health metrics
• Clearer segmentation and more effective audience targeting across lead and member journeys

• Increased operational efficiency through stronger workflows, tool adoption, AI use, and reduced dependency on day-to-day leadership direction
• High-quality execution with strong attention to detail, timely QA, organized project tracking, and reliable follow-through

• 3–5 years of experience in a marketing role with hands-on campaign or content execution
• Strong writing, editing, and communication skills
• Experience building, QAing, and optimizing email marketing campaigns and flows
• Strong project management, organization, and attention to detail
• Ability to work independently, navigate ambiguity, and adapt quickly
• Comfort using AI and marketing tools to improve execution and efficiency
• Ability to interpret basic performance data and identify issues or opportunities

• Experience building and optimizing email campaigns and automated flows
• Strong understanding of lifecycle marketing, customer journeys, and subscriber growth
• Familiarity with SEO/AEO, content marketing, landing pages, forms, and conversion paths
• Comfort using tools such as Klaviyo, Ahrefs, CMS platforms, form tools, analytics tools, and AI
• Strong writing, editing, project management, and organizational skills
• Ability to interpret basic performance data and identify opportunities for improvement
• Ability to work independently in a fast-moving, evolving environment

• Biased towards Action: We take the initiative and make decisions quickly.
• Curious, not Content: We are eager to learn and innovate.
• Grit & Resilience: We persevere and follow through on our commitments.
• Rigorous Intentionality: We pay attention to details and understand the "why" behind our work.
• Think like Owners: We are resourceful and take wise risks.
• Mutual Blessing: We operate generously on behalf of others.
• Trust Builders: We gain confidence through honesty, integrity, and authenticity.
• Adapt & Flex: We operate effectively in uncertain situations.

• Biased towards Action: We take the initiative and make decisions quickly.
• Curious, not Content: We are eager to learn and innovate.
• Grit & Resilience: We persevere and follow through on our commitments.
• Rigorous Intentionality: We pay attention to details and understand the "why" behind our work.
• Think like Owners: We are resourceful and take wise risks.
• Mutual Blessing: We operate generously on behalf of others.
• Trust Builders: We gain confidence through honesty, integrity, and authenticity.
• Adapt & Flex: We operate effectively in uncertain situations.

Nashville, TN preferred. Open to remote for the right candidate.