Director of E-commerce Marketing

At MIRA Safety, our mission is simple: uncompromising protection.

We are a marketing and distribution company specializing in high-quality personal protective equipment. Our products include professional-grade gas masks, filters, hazmat suits, and survival gear designed to protect against chemical, biological, radiological, and nuclear threats.

From military and law enforcement professionals to first responders, agricultural workers, and everyday citizens, we design durable, reliable equipment with one goal in mind: saving lives.

At MIRA Safety, we value our people as much as our mission. Our culture is collaborative, goal-oriented, and focused on meaningful work rather than unnecessary meetings. We offer competitive pay, comprehensive benefits, performance bonuses, and the tools and support needed to succeed.

We are seeking a hands-on, data-driven Director of Marketing to lead and execute our ecommerce marketing strategy across all channels. This is a builder role for someone who thrives in both strategy and execution.

You have managed ad accounts, built email flows, optimized landing pages, and driven measurable growth. You will lead a high-performing team and external partners while remaining directly involved in campaign execution, testing, analysis, and optimization.

• Develop and own an integrated marketing strategy across paid, owned, and earned channels
• Translate company growth goals into actionable marketing plans, budgets, and KPIs
• Build, mentor, and lead a high-performing team of acquisition and retention specialists
• Collaborate cross-functionally with Ecommerce, Creative, Product Launch, and Merchandising teams to drive revenue growth

We work with agency partners, but you are comfortable stepping in and executing when needed.

• Google Ads: Oversee Search, Shopping, and PMAX campaigns. Propose keyword, bidding, and creative tests
• Meta Ads: Oversee Facebook and Instagram campaigns, analyze performance, and lead creative testing to improve ROAS
• Email and SMS: Work directly in Klaviyo and Attentive to optimize flows, test subject lines, and drive retention
• Affiliate and Influencer Marketing: Manage and track partners through platforms such as Impact, CJ, and Rakuten
• SEO: Oversee content strategy and technical improvements in partnership with developers
• Other Paid Channels: Test and scale emerging platforms such as TikTok, YouTube, and CTV where ROI potential is strong

• Build and maintain performance dashboards using GA4, Shopify, Looker Studio, and related tools
• Lead a culture of testing and iteration to continuously improve CAC, ROAS, LTV, and MER
• Analyze full-funnel data and customer journeys to identify growth opportunities

• Partner with creative teams to brief and review ads, landing pages, and lifecycle assets
• Coordinate product launches, promotions, and integrated campaigns
• Manage marketing budgets and ensure profitable scaling of spend

• 7 or more years of marketing experience with direct, hands-on management of paid and owned channels
• Proven success managing Google Ads, Meta Ads, Email and SMS, Affiliate, and SEO programs
• Advanced experience with Shopify, GA4, Amazon Seller Central, and advertising platforms
• Strong communication and leadership skills with the ability to both strategize and execute
• Experience in a startup or high-growth DTC environment preferred

• Get energy from testing, data, and performance wins
• Balance strategy and execution with ease
• Move quickly, stay curious, and take ownership from start to finish

• Experience in CBRN-related industries
• Prior military or law enforcement experience
• Familiarity with the Entrepreneurial Operating System (EOS)
• Willingness to travel up to 10 percent

This role may be onsite, hybrid, or remote, depending on the location of the selected candidate. The final work arrangement will be confirmed prior to hire.

MIRA Safety is an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.