Lifecycle & CRM Marketing Manager

Core Responsibilities:

• →Must move comfortably between strategy and execution: diagnosing customer behavior, designing the right intervention, building smarter customer journeys, measuring impact, and improving it over time.
• →Own Mixam’s email program end-to-end: lifecycle strategy, campaign planning, flows, segmentation, copy and messaging direction directly writing and executing clear, persuasive, action-driven copy across email and SMS, build/QA process, deployment, testing, reporting, and optimisation across markets.
• →Own lifecycle activation and optimisation of Mixam Rewards, including member onboarding, points education, redemption activation, tier progression, loyalty-triggered journeys, lapsed-member reactivation, testing, and reporting.
• →Own lifecycle segmentation and customer journey strategy across markets, using customer behavior, product affinity, purchase history, market, lifecycle stage, engagement, and loyalty status.
• →Launch and own SMS properly, including consent/preference capture, segmentation, channel governance, lifecycle use cases, testing, and reporting.
• →Partner with Data to define retention metrics, including repeat purchase, churn, reorder timing, LTV, reactivation, cohort behavior, and turns it into automations, and testing that drives revenue
• →Build, run, and report on a rigorous A/B testing roadmap across messaging, offers, flows, and creative assets, using data-driven insights to fuel a cycle of continuous improvement across our entire CRM and lifecycle ecosystem.
• →Partner closely with Marketing, Data, Pricing, Product, and Customer Operations
• →Partner with Design on creative assets and templates, while independently owning messaging, copy direction, lifecycle strategy, and performance.

Skills & Experience

• →Demonstrable lifecycle, CRM, retention, or e-commerce marketing experience. Prior experience and tangible result-driven 
• →Deep, hands-on Klaviyo experience: flows, segmentation, campaigns, QA, testing, reporting, and deliverability.
• →Strong analytical judgment: proven experience executing and reporting on A/B testing methodologies, with the ability to interpret cohort behavior, form clear hypotheses, and translate test results into optimized customer journeys.
• →Comfortable with independently building processes and operating models from scratch.
• →Has proven experience independently owned lifecycle or retention strategy, not just produced email campaigns
• →Demonstrable experience owning or scaling loyalty, rewards, membership, or tiered customer programs
• →Uses analytics, automation, and AI-enabled tools responsibly to accelerate insight development, campaign production, testing velocity, and workflow efficiency. 
• →Strong copy and messaging instincts; able to create clear, persuasive and action driven copy- using testing and customer insight to continuously improve performance.

At Mixam, diversity, equity and inclusion are at the heart of who we are, and we welcome applications from people of all backgrounds. We know few people meet every requirement, so if you’re excited about this role, we’d love to hear from you and we’ll consider your overall experience and potential. We’re also committed to minimising our environmental impact and creating a workplace where everyone feels valued and supported.

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