Senior Brand Manager, Minecraft

Job title: Senior Brand Manager, Minecraft  
Team: Brand Marketing, Brand Management  
Reports to: Harry Elonen, Associate Brand Director, Brand Direction 
Location: Stockholm Studio  
  
 

About the role 

Minecraft has evolved from a single game into one of the world's most recognisable entertainment brands, spanning games, products, experiences and generations. 

As our portfolio continues to grow, we're looking for a Senior Brand Manager to help shape the future of the Minecraft brand.  

Working within Brand Strategy & Insights, you will play a key role in developing and driving Minecraft's brand portfolio strategy, strengthening our master brand and ensuring that our brand strategy translates into meaningful business decisions and action across the organisation. 

This is a role for someone who is equally a thinker and a doer. Someone with a strong foundation in brand strategy and marketing theory, who understands how brands grow, but also has the drive, creativity and ability to inspire others to turn great thinking into action. 

 

What you'll do 

Brand & Portfolio Strategy 

• Drive the development and operationalisation of Minecraft's brand portfolio strategy, defining how different games, products and experiences are positioned, differentiated and connected to the Minecraft master brand. 

• Develop and evolve brand positioning, architecture and strategic frameworks that guide decisions across the portfolio. 

• Identify opportunities to strengthen the Minecraft brand, support portfolio growth and build long-term brand equity. 

• Translate business priorities, audience insights and market understanding into clear brand strategies and actionable recommendations. 

 

Brand Leadership & Stewardship 

• Champion the Minecraft brand across the organisation, ensuring a consistent, distinctive and compelling expression across products, marketing and experiences. 

• Guide the development and application of Minecraft's brand identity system and distinctive brand assets in close partnership with Creative. 

• Provide strategic brand guidance to teams across Product, Marketing, Creative, Consumer Products and other functions. 

• Help embed brand strategy and brand-building principles into business planning and decision-making. 

 

Strategic Initiatives & Cross-functional Leadership 

• Independently lead strategic brand initiatives, from identifying challenges and opportunities to developing recommendations and driving implementation. 

• Partner with cross-functional teams to shape the positioning, propositions and go-to-market direction of new products and experiences. 

• Build alignment around strategic priorities, influence stakeholders and mobilise teams to turn strategy into action. 

• Lead and manage external agency partners, ensuring high-quality strategic and creative outputs. 

 

Insights & Market Understanding 

• Leverage consumer insights, segmentation, market intelligence and category understanding to inform brand and portfolio decisions. 

• Identify emerging consumer needs, market opportunities and competitive challenges. 

• Translate complex research and data into clear implications and recommendations for the business. 

• Partner closely with Insights and other teams to ensure brand decisions are grounded in evidence and a deep understanding of our audiences. 

 

Who you are 

• A strategic thinker and a doer. You combine intellectual curiosity and strong theoretical foundations in brand strategy and marketing with a pragmatic, action-oriented mindset. You don't just develop strategies; you make them happen. 

• A true brand strategist. You have a deep understanding of how brands grow, the principles of brand building, positioning, distinctiveness and portfolio strategy, and know how to apply them to real business challenges. 

• A commercially minded problem solver. You understand how brand strategy connects to business objectives, consumer needs and market opportunities, and can translate complex challenges into clear recommendations. 

• An inspiring communicator and influencer. You can articulate a compelling strategic point of view, bring people along and mobilise cross-functional teams around a shared direction. 

• A collaborative leader. You build strong relationships across disciplines, challenge constructively and know how to create momentum and drive action without relying on formal authority. 

• An analytical and curious mind. You are comfortable working with research, data and insights, but know that good strategy requires judgment, not just information. 

• Creatively minded. You have a strong appreciation for creativity, distinctive brand assets and the role of creative effectiveness in building successful brands. 

• Someone who takes ownership. You thrive in ambiguity, are comfortable making decisions and have the drive and persistence to take initiatives from initial thinking through to execution. 

 

Experience & qualifications 

• 6+ years of relevant experience in brand strategy, brand management, marketing or strategic consulting. 

• Strong theoretical and practical understanding of brand strategy, brand building and marketing effectiveness. 

• Demonstrated experience developing and implementing brand strategies, positioning and esspecially brand architecture or portfolio strategy. 

• Proven ability to lead strategic initiatives and influence cross-functional stakeholders, including senior leadership. 

• Experience translating consumer insights, market research and business challenges into strategic recommendations and effective output. 

• Strong communication, presentation and storytelling skills. 

• Experience working with creative teams and external agencies. 

• Experience in gaming, entertainment, technology or other consumer-facing industries is a plus. 

 

What success looks like 

You help Minecraft operate as a strong, cohesive master brand across an increasingly diverse portfolio of games, products and experiences. 

You bring clarity to how our portfolio is structured and positioned, strengthen the application of our brand strategy across the organisation and ensure that decisions contribute to building long-term brand equity. 

Most importantly, you don't just develop great strategies. You inspire people, build alignment and make things happen.