Senior Marketing Manager, Paid Media

The Senior Marketing Manager owns MoMA's audience acquisition engine, translating investment across paid social, brand and influencer partnerships, and community cultivation into measurable, scalable growth. This role is responsible for expanding MoMA's local and domestic reach, connecting new audiences to the museum and moving them strategically through the funnel, from first discovery to visitation, membership, and long-term brand affinity. By integrating data-driven insights with culturally resonant partnerships and media strategies, this leader ensures every dollar spent works harder to grow MoMA's audience.

Serving as a key paid media lead across the institution, this position partners with teams across MoMA - including Retail, Membership, and PS1 - to inform and support the broader marketing roadmap. Acting as a strategic leader, it ensures alignment, consistency, and effectiveness of paid media efforts across all audience touchpoints.

This role is responsible for building the strategy and optimizing MoMA’s full-funnel media and partnerships investment - balancing brand and marketing objectives - this position will advance measurement frameworks that connect awareness to conversion. The role oversees vendor and platform partnerships, manages multi-channel campaigns, and continuously refines media mix, targeting, and creative effectiveness to maximize return on investment.

• Bachelor’s degree and five to seven years of experience in paid media strategy and execution across digital and offline channels.
• Proven track record managing multi-channel campaigns with measurable business impact.
• Deep understanding of media planning, buying, optimization, and measurement frameworks.
• Experience managing vendors and external partners with strong negotiation skills.
• Strong analytical mindset with the ability to translate data into strategic recommendations.
• Experience working cross-functionally in complex organizations.
• Ability to connect audience insights, media strategy, and business outcomes.
• Brings structure, clarity, and efficiency to campaign execution.
• Clear, concise, and effective in presenting to senior stakeholders.

Supervises: Digital Media Marketing Manager

Reports to: Associate Director, Marketing

Salary Range: Minimum of $98,000 to a maximum of $125,000 per annum

Application instructions: To apply, please visit MoMA Jobs.  Applicants should submit a resume and a statement of interest.

Equal Employment Opportunity has been, and will continue to be, a fundamental principle at the Museum, where employment is based upon personal capabilities and qualifications without discrimination because of race, color, religion, sex, age, national origin, disability, pregnancy, genetic information, military or veteran status, sexual orientation, gender, gender identity or expression, marital and civil partnership/union status, alienage or citizenship status, creed, genetic predisposition or carrier status, unemployment status, familial status, domestic violence, sexual violence or stalking victim status, caregiver status, arrest or conviction record to the extent required by applicable law, credit history, or any other protected category as established by applicable law, including the New York City Human Rights Law (“NYCHRL”).

September, 2026