Performance Video Editor / Motion Designer

We are seeking a highly capable Performance Video Editor / Motion Designer to produce conversion-focused video and motion advertising for a portfolio of ecommerce brands.

The primary responsibility of this role is short-form video editing and motion design for paid social. You will create video advertisements primarily for Meta and TikTok, translating strategic briefs, hooks, messaging, raw footage, product assets and brand guidelines into polished creative designed to stop the scroll and support customer acquisition.

This is not a general brand-film or organic content role. We need someone who understands that performance video must do more than look good. Every edit should land a clear hook, present the product effectively, and support a meaningful creative-testing objective.

Advanced AI proficiency is critical. AI should already be embedded in your day-to-day editing and motion workflow. You should be able to generate, enhance, extend and refine footage, voiceover, motion elements and assets using current AI production tools while maintaining a high professional standard.

The final creative should not appear obviously AI-generated. Product details, people, text, lighting, hands, motion, lip sync, scale and perspective must remain credible and consistent. AI should improve production speed and creative possibilities without lowering trust or quality.

Static design experience is valuable but not required. We would welcome someone who can also produce static ads to a high standard, but video and motion will remain the primary basis for evaluating candidates.

You will work across multiple ecommerce accounts with different audiences, products, offers and visual identities. You will also contribute to the agency’s own paid and organic social presence.

The team is small and moves quickly. You will be expected to take ownership of your output, identify weaknesses in a brief, communicate honestly, and deliver creative that supports performance rather than simply satisfying aesthetic preferences.

• Edit conversion-focused short-form video ads for Meta, TikTok and other relevant paid-social placements.

• Translate briefs, hooks, scripts and brand assets into polished edits with a strong opening, clear structure and an obvious call to action.

• Edit UGC, creator, testimonial, demonstration, founder-led and product-led footage.

• Build edits around customer problems, product benefits, reviews, proof, comparisons, education, promotions and offers.

• Use pacing, cuts, captions, b-roll, sound design and on-screen text intentionally.

• Adapt edits to the required aspect ratios and placements, including 9:16, 4:5 and 1:1.

• Ensure videos remain clear and effective on mobile, with and without sound.

• Deliver production-ready assets requiring minimal correction.

• Create motion graphics, animated statics, GIFs and kinetic typography for paid social.

• Adapt static concepts and brand assets into simple, effective motion executions.

• Build reusable motion templates, title cards, lower thirds and end cards for each brand.

• Animate products, text, offers and proof elements to support the core message.

• Contribute ideas for hooks, openings, formats, visual treatments and testing directions.

• Develop meaningful variations of approved concepts, including new hooks, openings, edits, lengths and calls to action.

• Distinguish genuine creative variations from superficial changes.

• Repurpose winning footage and segments into new executions without creating repetitive work.

• Help the team increase the volume and diversity of video creative.

• Use AI production tools as a core part of the daily editing and motion workflow.

• Use AI to support ideation, scripting, footage generation, extension, enhancement, voiceover, captioning, compositing and versioning.

• Combine AI-generated elements with real footage, product imagery, typography, brand elements and conventional editing.

• Produce final creative that does not appear obviously or carelessly AI-generated.

• Correct visual artifacts involving products, people, anatomy, text, motion, lip sync, reflections, lighting, scale and perspective.

• Ensure that products and packaging remain accurate and recognizable, using real product renders wherever possible.

• Follow each client’s requirements on whether and how AI-generated content may be used.

• Maintain the ability to produce strong work without relying entirely on generated assets.

• Stay current with new AI video and creative-production capabilities, and share useful tools and workflows with the team.

• Apply direct-response principles to video, including hooks, benefits, objections, proof, offers, urgency and calls to action.

• Make the central message and intended action clear within the first few seconds.

• Translate product features into visually understandable customer benefits.

• Design edits for different levels of customer awareness.

• Prioritize clarity and persuasion over unnecessary effects.

• Understand that an attractive video is not automatically an effective advertisement.

• Review each brief critically before editing begins.

• Identify the intended audience, hook, product benefit, offer, format and testing objective.

• Recognize missing footage, unclear messaging, weak assumptions or execution risks.

• Ask focused questions when information is genuinely required, and fill reasonable gaps independently when the objective is clear.

• Challenge a brief respectfully when there is a strong creative or performance-based reason.

• Understand the hypothesis behind each assigned creative test.

• Produce controlled variations that isolate specific hooks, messages, visuals or offers.

• Review available performance data, including hook rate, hold rate, click-through rate, conversion rate, customer-acquisition cost and return on ad spend.

• Identify patterns in pacing, hooks, length, format, proof or product prominence that contribute to stronger performance.

• Recommend practical iterations based on what the team is learning.

• Complete revisions accurately within the team’s one-iteration discipline.

• Produce video and motion creative across multiple ecommerce client accounts.

• Learn each client’s products, customers, positioning, visual language and brand requirements.

• Move effectively between fashion, beauty, wellness and other consumer categories.

• Avoid applying the same templates or editing formulas across every account.

• Organize footage, project files, versions and final exports by client.

• Contribute video and motion creative to the agency’s paid and organic social presence.

• Translate internal insights, case studies, services and points of view into effective video content.

• Maintain a level of quality that accurately represents the agency’s client work.

• Work within a two-sprint-per-week production rhythm.

• Treat fast turnaround as a normal part of performance creative.

• Maintain quality and accuracy under time-sensitive conditions.

• Raise blockers before they affect delivery, and take ownership of assigned creative through final approval.

• Work closely with creative strategists, media buyers, designers, account stakeholders and leadership.

• Communicate clearly about ideas, questions, deadlines and risks.

• Give and receive candid feedback professionally, and push back respectfully when a brief appears incomplete or ineffective.

• Operate effectively within a small, fast-moving, low-bureaucracy environment.

• Review all creative for spelling, grammar, product accuracy, pricing, offers, claims, logos and calls to action.

• Confirm that products, packaging and labels remain accurate in AI-assisted footage.

• Check for mirrored or flipped footage, artifacts, distortions and implausible details.

• Mix audio to platform standards (around -14 LUFS for Meta), with no silent tracks and no clipping.

• Close videos with a clear end card, logo or call to action where the brief requires it.

• Confirm that assets meet the required dimensions, lengths, formats and export specifications.

• Maintain clean, organized project files with clear naming and version control.

• Complete a final self-review before submitting work.

• Support occasional static ad assignments when capable.

• Pull strong frames and moments from video into static executions.

• Collaborate with the Performance Creative Designer when static production is required.

• Treat static design as a complementary capability rather than the primary responsibility of the role.

• Professional experience editing short-form video advertising or ecommerce creative.

• A strong portfolio of paid-social video ads, ideally with motion design work.

• Demonstrated experience creating performance video for Meta and/or TikTok.

• Experience working with ecommerce, DTC or consumer-product brands.

• Strong understanding of direct-response and performance-advertising principles, especially hooks and openings.

• Ability to edit UGC, creator and product footage into polished, conversion-focused ads.

• Ability to develop meaningful creative variations for testing.

• Strong sense of pacing, storytelling, typography, captions, sound design and mobile readability.

• Ability to work across multiple brand identities and visual styles.

• Advanced practical experience with current AI video, voice and creative-production tools.

• A portfolio demonstrating commercially usable AI-assisted video.

• Ability to refine AI-generated content until the finished work does not visibly appear generated.

• Proficiency with professional editing and motion software such as Adobe Premiere Pro, After Effects, DaVinci Resolve or equivalent tools.

• Ability to review a loose brief and independently fill reasonable gaps.

• Ability to challenge weak direction constructively.

• Strong attention to detail and quality-control discipline.

• Ability to produce high-quality creative efficiently and manage multiple accounts, deadlines and revision cycles.

• Strong written and spoken English communication skills.

• Ability to operate independently within a remote working environment.

• An English-language CV and relevant portfolio.

• Experience working for a performance marketing, ecommerce, paid-social or creative agency.

• Experience editing for fashion, beauty, wellness or another visually driven consumer category.

• Experience supporting UK, US, European, Australian or other Western-market brands.

• Experience working directly with creative strategists and media buyers.

• Experience receiving and interpreting creative-performance data.

• Experience producing high-volume video creative across multiple client accounts.

• Familiarity with structured creative testing and sprint-based production.

• Ability to design static paid-social ads.

• Familiarity with health, wellness, beauty or fashion advertising requirements and claim limitations.