Senior Media Buyer (Meta & Google)

We are seeking a Senior Media Buyer (Meta & Google) to manage and optimize paid acquisition across multiple client accounts, with deep specialization in Meta Ads and strong working experience in Google Ads.

Media buying should be your core strength. You should be highly capable inside Meta Ads Manager, comfortable managing Google Ads, comfortable managing accounts independently, and able to execute accurately without repeated supervision.

At the same time, this role goes beyond simply being told which campaigns to build.

We are looking for someone who can analyze an account, identify which ads and strategies are working or underperforming, research competitors and market activity, and turn those findings into clear recommendations.

You should also be highly proficient with AI as part of your day-to-day workflow, using it to accelerate research, analysis, reporting, and problem-solving rather than treating it as an occasional productivity tool.

Meta is your number one expertise and is non-negotiable. Google is secondary but still required: you should have hands-on experience and be comfortable managing Google accounts on your own. Experience with TikTok Ads, AppLovin, or other paid acquisition platforms is valuable, but we do not expect equal expertise across every channel.

The ideal candidate is highly detail-oriented, responsive, curious, and self-directed. We want someone who can enter as a strong media buyer and continue developing toward broader growth and strategy ownership over time.

• Familiarity with Google Merchant Center and product feed management

• Experience with TikTok Ads

• Experience with AppLovin

• Experience scaling ecommerce brands

• Familiarity with attribution tools and tracking setups

• Experience working across several paid acquisition channels

• Interest in growing beyond media buying into broader growth strategy or growth operations

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  Need repeated reminders on the same task

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  Bring ego to tasks that need to get done

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  Can't pick up new platforms or tools without a walkthrough

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  Communicate slowly or inconsistently in Slack

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  Hand in first-draft work when a final was expected

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  Don't use AI as part of your workflow

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  Hand in long, unedited AI output instead of a clear recommendation

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  Wait to be told what to do at every step

• Own day-to-day media buying execution across multiple client accounts, with primary focus on Meta Ads and secondary ownership of Google Ads

• Build, launch, manage, and optimize campaigns, ad sets, and ads

• Maintain clean and scalable account structures

• Implement consistent naming conventions across campaigns, ad sets, and creative

• Manage budgets and reallocate spend based on performance

• Monitor campaign performance and make optimization decisions independently

• Identify performance drops, creative fatigue, inefficient spend, and account issues early

• Ensure campaigns are built and managed accurately across multiple client accounts

• Manage Google Ads across Search, Shopping, Performance Max, and YouTube, including brand vs. non-brand structure, keyword and search term management, negative keywords, and product feed health

• Analyze client accounts to understand what is working, what is underperforming, and why

• Identify meaningful trends, bottlenecks, and growth opportunities

• Review creative performance and identify winning and losing ads

• Turn performance findings into clear recommendations and next steps

• Research competitor advertising, market activity, and emerging strategies

• Develop proposals or recommendations based on account analysis and research

• Support broader growth and strategy conversations with informed media buying insights

• Learn and use our growth hub (training provided) to analyze Meta performance in the context of the overall business, not just in-platform metrics

• Monitor and optimize toward relevant performance metrics including:

  • ROAS

  • NC ROAS

  • New Visitor %

  • New Customer %

  • CPMr

  • Outbound CPC

  • CTR

  • CVR

  • AOV

  • CPA

  • CPM

  • Impression Share (Google Search)

• Interpret performance beyond surface-level metrics

• Understand acquisition quality and customer mix

• Identify how creative, traffic quality, conversion, and customer economics interact

• Use performance data to guide testing, budget allocation, and optimization decisions

• Build structured creative and testing frameworks

• Analyze creative performance using campaign naming conventions and reporting systems

• Identify patterns across winning and losing creative

• Provide actionable feedback to strategists and creative teams

• Monitor creative fatigue and recommend when new concepts or variations are needed

• Use performance data to inform future creative testing priorities

• Use AI tools regularly to accelerate research, analysis, reporting, and problem-solving

• Apply AI to account analysis and competitive research

• Use AI to quickly synthesize large amounts of campaign or market information

• Build efficient workflows that reduce time spent on repetitive analytical tasks

• Continuously improve how AI is incorporated into day-to-day media buying work

• Stay current with emerging AI capabilities relevant to paid media and growth

• Stay current on Meta and Google algorithm changes, platform updates, policy shifts, and known issues

• Monitor relevant DTC and paid-media industry conversations

• Follow official Meta and Google documentation alongside practitioner and community insights

• Identify emerging strategies worth testing

• Continuously develop knowledge of paid media and ecommerce acquisition

• Proactively learn new platforms and approaches as the paid media landscape evolves

• Manage multiple client accounts simultaneously

• Maintain strong organization across campaigns, reporting, documentation, and priorities

• Coordinate with strategists, creative teams, and other execution support

• Balance competing priorities across different clients

• Maintain timely communication with internal leadership

• Operate independently while escalating issues when appropriate

• Conduct thorough QA before campaigns and changes go live

• Verify campaign structures, budgets, creative, URLs, naming conventions, and settings

• Follow established SOPs and quality-control procedures

• Avoid repeated execution errors by incorporating feedback into future work

• Maintain accuracy even when managing repetitive or high-volume account tasks

• Take ownership when mistakes occur and implement the necessary correction

• Maintain consistent communication during agreed working hours

• Respond quickly in Slack and don't let messages sit

• Provide clear status updates on active priorities

• Flag blockers, questions, or missing information promptly

• Maintain reliable availability and accountability in a remote environment

• 4+ years of paid media experience

• Deep hands-on expertise in Meta Ads Manager as your primary platform, plus hands-on experience managing Google Ads (Search, Shopping, Performance Max)

• Proven experience independently managing and optimizing Meta advertising accounts, and comfort managing Google accounts

• Strong understanding of DTC and ecommerce customer acquisition

• Experience managing multiple client accounts simultaneously

• Previous experience working within a digital marketing agency, performance marketing agency, or consultancy environment

• Strong understanding of paid media and ecommerce performance metrics

• Advanced performance analysis and data interpretation skills

• Ability to analyze an account and independently identify opportunities, problems, and recommended actions

• Experience analyzing creative performance and identifying winning and underperforming ads

• Experience conducting competitive or market research to inform paid media recommendations

• Strong proficiency using AI tools for research, analysis, reporting, and workflow efficiency

• Strong understanding of structured testing and campaign optimization

• Excellent attention to detail and strong campaign QA discipline

• Proven ability to follow SOPs and incorporate feedback without repeating the same errors

• Strong organization across multiple accounts and priorities

• Google Sheets fluency: comfortable with formulas like SUM, IF, VLOOKUP, IFERROR, and pivot tables, and with turning raw data into clear reports

• Comfortable using Triple Whale for attribution and performance reporting

• Comfortable working in reporting spreadsheets, and eager to learn our growth hub so you can analyze Meta in the context of the overall business (we'll provide training)

• Consistent responsiveness and communication in a remote environment

• Ability to operate independently without constant supervision

• Strong curiosity and willingness to continuously learn new platforms, strategies, and technologies

• Proactive approach to staying current with Meta, Google, and broader industry developments