Lead Product Designer

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

Location: Bay Area (San Francisco / Peninsula) Reports to: CTO / Leadership Team

We are building a first-of-its-kind consumer membership ecosystem from the ground up. As our Lead Product Designer, you will be one of the first foundational hires, responsible for shaping the visual and experiential DNA of a platform that will reach over 100 million users. There is no legacy code, no inherited design debt—just a "zero-to-one" build powered by an AI-first mindset.

You will lead the design for a membership app anchored around the MrBeast audience. This isn't a passive content app; it is a highly interactive, gamified ecosystem involving:

• Active Participation: Challenges, quests, and competitions that drive community engagement.
• Real-World Value: Integrating telco perks, partner rewards (Uber, Gemini), and digital benefits.
• Creator Marketplace: Building the tools that connect brands, creators, and fans in a global marketplace.
  
  

• →Partner directly with the Director of Engineering to define the "ideal squad" workflow and product roadmap.
• →Lead the design of our highest-priority consumer product end-to-end, with the opportunity to build and mentor a design team around you as the org scales.
• →Design and test core retention loops, including onboarding flows, achievement systems, and economy design for digital and real-world experiences.
• →Utilize AI tools and agents to iterate at high velocity
• →Own the end-to-end design process, from initial concept to shipping a scaled consumer product.

• Consumer Expert: You have a portfolio full of shipped products or features used by millions of people.
• AI-Native: You aren't just curious about AI; you are "burning through tokens" and integrating AI into your design workflow to move faster and smarter.
• Scrappy & Scaled: You have the "startup" experience to build from zero with a nimble team but the "big tech" experience to know what happens when a product hits massive scale.
• Action-Oriented: You thrive in ambiguity and prefer building and shipping over long, process-heavy design cycles. You prefer to “show” vs. “act”