Senior Performance & Insights Manager

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.

This role is responsible for architecting the measurement framework for all Beast products and services. Working in close collaboration with the Main Channel, Partnerships, and Viral Marketing teams, this individual will define the future of creator measurement beyond personal branding, specifically focusing on how creators can effectively drive the sales of products and services.

As an inward-facing, strategic role, this manager will build the proprietary tools and analytical infrastructure necessary to assess success and identify growth opportunities. This is a foundational position that requires a deep understanding of the intersection between viral content and commercial conversion, serving as the connective tissue between creative outputs and measurable business outcomes.

• →Audit and synthesize existing historical content data to establish baseline performance metrics.
• →Partner with cross-functional leads to define success criteria for diverse product and service launches.
• →Design and oversee the implementation of internal analytical tools to streamline performance tracking.
• →Present complex data briefings to leadership, ensuring clear understanding of performance drivers and strategic opportunities.
• →Continuously test new product and service measurement vectors through action-oriented experimentation.
• →Develop framework standards that empower creative teams to make data-informed decisions in real-time.
• →Provide strategic recommendations on necessary third-party or proprietary software tools to support measurement.
• →Serve as the primary internal consultant for all performance and insights-related initiatives regarding creator-led conversion.

• Native understanding of YouTube ecosystem mechanics, audience behavior, and growth drivers.
• Robust experience working with and analyzing brands, with a focus on commercial conversion.
• Exceptional ability to synthesize large data sets into clear, compelling stories for executive-level audiences.
• Proven track record of influencing stakeholders and providing data-driven recommendations that impact bottom-line results.
• High level of presence and communication skills necessary to lead briefings and influence strategy with leadership.

• Deep background in entertainment, media, or digital advertisement performance analytics.
• Proven experience successfully working directly with high-profile creators or influencer-led brands.
• Ability to provide concrete, specific examples of data-driven projects that directly improved commercial performance.