Associate Director US Respiratory Marketing - Consumer

The Associate Director, U.S. Respiratory Marketing is responsible for leading the development and execution of integrated consumer marketing strategies focused on patient acquisition - driving awareness, patient engagement, and the ask for our respiratory product. This role serves as a key strategic partner on the brand team and collaborates closely with consumer media, market research, patient support, CRT, and agency partners to deliver customer-centered experiences in the patient acquisition space. The individual will lead consumer marketing workstreams and provide strategic recommendations that shape brand growth and long-term commercialization plans.

• →Lead the development and execution of consumer marketing strategies that support our respiratory product growth objectives, including disease awareness, brand differentiation, and patient ask.
• →Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations.
• →Implement audience segmentation, and messaging development to ensure marketing activities are aligned with the needs of target patient populations.
• →Partner with media, analytics, and agency teams to develop integrated omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels.
• →Partner with Content Development Lead to develop key consumer-facing initiatives including website enhancements, media drivers, and educational resources.
• →Collaborate with CAT and agile team on concept development, testing, and measurement of DTC campaigns and acquisition programs to ensure alignment with overall strategy.
• →Day-to-day contact with creative agency of record to ensure strategic alignment on DTC, effective resource utilization, and delivery of high-quality marketing programs on time and within budget.
• →Develop deep expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities that accelerate brand growth.
• →Ensure all activities are conducted in compliance with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.

• Bachelor’s degree or equivalent (BA/BS) required.

• Minimum of 5 years combined experience in healthcare, pharmaceutical industry including: sales, marketing, market research, or sales/marketing support or other relevant role.
• 10-20% travel.

• Strong strategic thinking skills, innovative mindset, and results-orientation.
• Prior experience in Promotion or Brand/Marketing Management; Segment or Customer Facing Role (e.g. Solutions Consultant, Account Executive, or Customer Team Leader); Strategy Realization; Market Access; Contracting/Payer Marketing; or Global Marketing.
• Ability to work successfully with cross-functional teams and influence others effectively in a fast-paced, ambiguous environment.
• Knowledge of the healthcare environment including current trends in healthcare, and managed care
• Understanding of commercial and regulatory requirements within the pharmaceutical industry.
• Knowledge of Company’s internal structure, policies, operations, and approval processes.
• Demonstrated project management, problem solving and analytical skills.
• Strong business acumen and critical thinking skills.
• Demonstrated external mindset – understanding of digital/technological trends, focused on consumer/patient, and customer oriented.
• Ability to prioritize and align work with organization priorities and collaborate across team lines internally within the Company and externally with customers.
• Strong collaboration/relationship building skills, teamwork, and written/verbal communication skills.
• Adaptability and resourcefulness.

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• Adaptability, Agile Principles, Brand Marketing, Creativity, Customer Insights, Financial Analysis, Market Access, Market Research, Pricing Strategies, Product Management, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking.

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As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

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Where required by law, the compensation range for this role is provided below.

The salary range for the primary location of this role is:

This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.