Brand & Customer Manager Vaccines - Baltics

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Quick Summary

Key Responsibilities

Lead the development and execution of the Vaccines brand and customer strategy, with a primary focus on HPV and vaccination coverage improvement across the Baltics.

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OtherManager

Job Description

As BCM Vaccines Baltics, you will define and implement brand and customer strategies that support sustainable growth of the Vaccines portfolio across Estonia, Latvia, and Lithuania. The role has a strong focus on HPV strategy, customer activation, and improving vaccination coverage, while also contributing to broader Vaccines portfolio priorities.

You will work cross-functionally with Key Account Managers, Market Access, Medical Affairs, Policy, Communications, Digital, the B2B Strategic Partnership Manager, and other local and above-market functions. In this role, you will connect market and customer insights with focused execution across both promotional and non-promotional activities. Regular engagement with customers and key stakeholders across the Baltics is a key part of the position.

Responsibilities

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Lead the development and execution of the Vaccines brand and customer strategy, with a primary focus on HPV and vaccination coverage improvement across the Baltics.
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Build a deep understanding of markets, customer needs, vaccination pathways, competitor strategies, and local trends, and translate insights into clear priorities and actions.
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Use vaccination coverage, customer, market, and performance data to identify gaps, prioritize opportunities, allocate resources, and guide execution.
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Design and deliver customer activation initiatives that help improve vaccination uptake across priority cohorts and support HPV elimination ambitions.
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Lead cross-functional team planning and execution, ensuring clear roles, aligned priorities, disciplined follow-up, and connection with regional strategy.
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Develop the annual plan, manage budgets and resources, and remain accountable for the timely delivery and performance of agreed strategies and tactics.
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Partner closely with the B2B Strategic Partnership Manager to connect brand priorities, customer activation, and partnership opportunities, with clear alignment of responsibilities.
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Collaborate with Medical Affairs and other functions to ensure a coordinated approach to promotional and non-promotional field-based activities.
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Explore, test, and scale practical digital solutions and innovative customer engagement approaches that can improve vaccination uptake and customer experience.
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Build effective relationships with healthcare professionals, healthcare organizations, and relevant stakeholders across Estonia, Latvia, and Lithuania.
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Operate with high ethical standards and ensure all activities comply with company policies, the company code of conduct, and applicable local regulations.

A university degree in Business, Economics, Life Sciences, or another relevant field is preferred.
Experience in marketing, customer engagement, public health, healthcare ecosystems, or project management within the pharmaceutical, biotech, healthcare, or related sector. Experience in strategy consulting may also be relevant.
Ability to lead projects and cross-functional execution through influence in a matrix organization.
Strong analytical skills and the ability to turn customer, market, and vaccination coverage data into clear actions.
Digital confidence and curiosity to explore new tools, channels, and ways of working.
Experience in customer partnership, relationship building, and the use of customer insights to shape solutions and strategies.
Ability to work effectively across three markets and in a multicultural environment.
Excellent communication and networking skills in English; proficiency in a Baltic language is preferred.
Willingness and ability to travel regularly across Estonia, Latvia, and Lithuania.

What We Offer

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✓The opportunity to make a meaningful impact on public health by helping improve vaccination coverage across the Baltics.

✓A strategic and visible role with responsibility across Estonia, Latvia, and Lithuania.

✓A dynamic, cross-functional environment where you will collaborate with colleagues across commercial, medical, access, policy, communications, digital, and partnership teams.

✓The chance to shape and execute customer-focused initiatives in a high-priority therapy area with strong societal relevance.

✓Exposure to regional priorities, stakeholder engagement, and innovative ways of working, including digital and partnership-based approaches.

✓A collaborative culture that values accountability, curiosity, and continuous improvement.

✓The opportunity to work in a multicultural environment and build strong professional networks across the Baltics.

✓Travel opportunities across the three Baltic markets.

Creative Campaign Development, Interpersonal Relationships, Marketing Budget Management, Marketing Strategy Implementation, Pricing Strategies, Strategic Planning